Andreessen Horowitz

Now, 100 True Fans and 1,000 True Fans aren’t mutually exclusive, and the revenue benchmark of $1,000 per fan per year isn’t intended to be an exact prescription. There is a substantive difference between monetizing through 1,000 True Fans (at $100 a year) and 100 True Fans (at $1,000 a year). None Premium content and community that has no close substitutes Premium content and community with no close substitutes People are willing to pay high prices for exclusive, differentiated content and access to a network of like-minded individuals. Rather than viewing one’s fans as a uniform group, the 100 True Fans model calls on creators to distinguish between various subsegments based on affinity and willingness to pay.

When I first met Alex Solomon, Andrew Miklas, and Baskar Puvanathasan back in December 2012, it became clear very quickly that these were founders with deep domain expertise in the problem they had set out to solve. The idea of a modern SaaS-based platform for incident management resonated strongly with us at a16z, from our operating experience at Loudcloud/Opsware — and PagerDuty was already achieving early product-market fit

Editor’s note: This article is based on an episode of the a16z Podcast, which you can listen to here. Hi everyone welcome to the a16z Podcast, I’m Sonal

In this episode — which originally aired as a video on YouTube — a16z general partner Alex Rampell (and former fintech entrepreneur as the CEO and co-founder of TrialPay) talks with a16z operating partner Frank Chen about the quickly changing fintech landscape and, even more importantly, why the landscape is changing now. The conversation begins from the perspective of the hungry and fast fintech startup, sharing lessons learned, and then it moves to more concrete advice for the execs in the hot seat at established companies. Furthermore, this content is not directed at nor intended for use by any investor or prospective investor, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. Any charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision.