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These tips and strategies are informed from what we’ve learned from building a business driven by web marketing, best practices in the events industry, and other tips we’ve learned through working with hundreds of customers over the years. But before you focus on promoting your virtual event, make sure the content and structure of your event is structured for a virtual audience. But a virtual event should be broken into smaller chunks to meet people’s attention spans. However, it’s important to always A/B test different variations of your promotion emails to find what performs best for your specific audience.

While our clients’ face-to-face events came to a halt, our sales team was busier than ever answering questions and helping both new and existing clients bring their in-person events virtual. We didn’t know it at the time, but it was the start of completely reimagining our business to connect people in a new, virtual world. Typically, large conferences with thousands of people wouldn’t be completely virtual — and bringing events online isn’t an apples-to-apples task. Their annual, virtual fundraiser raised $1.6 million, which was more than what they raised at their in-person event the year before.

With unprecedented demand and manufacturing shortages making it impossible to buy new equipment, our job became finding everything available in the refurbished markets to meet our customer’s needs. In the case of Riverside, California, we delivered laptops just in the nick of time to allow students who didn’t have access to devices to take their online AP tests. Our school districts had been working tirelessly to order technology and meet our students’ needs, but the entire nation was on backorder for equipment due to COVID-19,” said Catalina Cifuentes, Executive Director of the Riverside County Office of Education. What’s Next Today, more than 16,000 students across the country have one of our devices in their hands, using it to learn during an incredibly difficult time.

: With every lost in-person opportunity for sponsor placement, there’s a new one for virtual events if you think big-picture and are willing to try some creative strategies. Include your sponsors’ logos and messaging in all your email communications and on social media (both in posts and in your social media banner branding)Let your sponsors offer free demos or service to your registrants in the weeks or month leading up to your virtual conference, so the audience can try out their service with a trial and ask your sponsors questions at your event. Add environmental branding like a sponsor’s logo on a speaker’s laptop cover or as a prop in the studio where you’re filming. You could even do a photo op will a well organized video conference, opening one video at a time allowing a few moments for meet-n-greet, and then a screenshot pictureAfter your event is recorded, edited, and available on-demand, include short “bumper videos” promoting your sponsors ahead of the content.