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Today, we will look at three vastly different content publishing systems: Zmags, Amplience, and Adobe Experience Manager (AEM) and highlight how these extremely valuable tools tackle a wide variety of publishing challenges and align with the needs of different business users. Zmags, the shoppable content company, empowers digital marketing and eCommerce professionals to create and publish engaging digital experiences in minutes, without writing a single line of code. The drag-and-drop UI makes things super simple for non-technical business users to control their user and content experience. Adobe Experience Manager helps you create, manage, and optimize digital customer experiences across every channel, including web, mobile apps, digital forms, and communities.

We can monitor everything, and we can alert on everything, but in the end, cognitive overload can quickly exhaust the support team who is responsible for getting up in the middle of the night to address operational issues. Properly understanding your environment and determining the most severe issues and crucial alerts are essential to conserving your staff’s extraneous load and maintaining a highly performant team. We constantly examine our clients’ SLO’s used to standardize trigger conditions and customize the relevance of each alert for each client to optimize the cognitive load being placed on our support team. At the same time, to accomplish our goals, we need to create and maintain an environment where our staff can react quickly and utilize their full cognitive abilities to solve problems and address issues.

Whereas a brand might have traditionally kept business-to-business (B2B) sales and business-to-consumer (B2C) sales in silos, today’s connected commerce experiences have created a new selling environment: B2B2C. Navigating this new landscape successfully requires embracing a holistic view of the entire sales process. Instead, the B2B2C mindset better reflects today’s new retail landscape, in which all consumers – both business and direct – are demanding more from their online shopping experiences to cater to their specific consumer or business needs. Meanwhile, SAP’s Commerce Cloud, Adobe Commerce Cloud, and Salesforce B2B Commerce Cloud all promise to enable brands to more easily connect the dots across their channels to create seamlessly integrated customer experiences. Modern B2B sellers have come to expect the same level of data and analytics they use in their B2C commerce platforms – something B2B platforms have not traditionally provided.

The style guide is the “source of truth” for design consistency in the comps and the mapping of global CSS styles, therefore, it’s the most important creative deliverable of all. As creative agencies look at style guides with a creative lens, and front-end developers see the style guide as a development tool, it is common to see discrepancies here. For example, our delivery guide outlines expectations on tools, formatting, creative comp delivery specs, and includes an official style guide for the agency to use as a template. For example, if the agency delivers tablet comps with custom layouts, additional FED hours are needed that typically are not accounted for in the project’s timeline and budget.