blog.kule.com

Sharing a fun-loving, light hearted approach,  Jenn and I each developed brands that take a new and creative approach to an age-old category. Jennifer founded BANDIER, and for those of you who don’t know (where have you been? ? ? ), BANDIER is the first multi-brand destination celebrating the intersection of fashion, fitness, and music. Jennifer has created a radically new approach to shopping for fitness wear that leverages her unmistakable eye for trends and razor sharp sense of style. Curating over 50 new and established brands from around the world in its five U. S. boutiques and global e-commerce store, Bandier has quickly established itself as the go-to shop for fashion-forward activewear.

We have had quite the time with Kule these past five weeks. From deliveries to exploring NYC to photoshoots for the fall collection, stripes never left our side. Thanks for following us on O’ Boy and for tuning into our adventures with Kule. And always remember: Life is better in stripes.

This week, we created photographic content for Kule’s Instagram, the blog, and an email blast. She knew words like those didn’t have significant meaning, so she came up with an idea: why not create product with words that matter? These include campaigns that speak out about gun violence, abortion rights, and misogyny such as Everytown, Lady Parts Justice, and Girl Up. Stay tuned for some radical Kule tees sporting Prinkshop’s screen prints—

Last Friday, we were lucky enough to work at Kule’s product shoot for the fall season! We arrived on location with bundles of Kule clothing and accessories (but not enough hangers! ). As we walked to our studio room, we passed brands that were shooting their product too, including Kate Spade, Lands’ End, Ann Taylor, and Clinique. Once we arrived at Kule’s space, we hung up the fall pieces, set up the accessory table, and organized each shot look in order.