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However, Kutik continues that ‘Colin came a little late to the idea that the center of value in TA [talent acquisition] has shifted away from the ATS to recruitment marketing.’ And even though iCIMS now offers iCIMS Connect, its candidate relationship management tool, less than one-fifth of the iCIMS customer base has adopted the technology, according to Kutik. #1: Invest in Your Own Talent Database Working within the iCIMS environment, you need a way to build your own proprietary talent database of candidates from multiple sources so you can have ready access to talent, effectively engage candidates and nurture them through to the apply process. Leveraging an integrated recruitment marketing platform, like the leading enterprise platform from Talemetry, you can build your own talent database from internal and external sources where you find top talent. Modernizing candidate engagement through AI powered experiences from Talemetry, you can leverage all your candidate data to personalize and contextualize content on your career site to individuals, and then integrate that into our native CRM platform for candidate outreach.

In this blog, we’ll take a look at four modern recruitment marketing strategies that your recruiting organization can use to find, connect with, nurture and convert more diverse candidates to enhance the inclusiveness of your workforce. Work with those leaders in your company responsible for D&I initiatives to incorporate messaging that values diverse perspectives, and ensures a candidate experience that resonates with diverse candidates. As enterprise organizations automate the process of acquiring diverse candidates through a recruitment marketing platform, their proprietary candidate relationship management (CRM) database becomes filled with a more diverse talent pool. As this diverse talent pool grows and is optimized, it becomes an invaluable resource for everyday hiring of diverse talent.

Just this week, Google Cloud announced that Cloud Talent Solution is adding new functionality to its job search API to help companies reach even more candidates and improve workforce inclusiveness by supporting job search in more than 100 languages. And it means those companies leveraging Cloud Talent Solution through Talemetry Career Sites can extend their reach for talent, prioritize strategic audiences, like D&I candidates, and ensure their talent acquisition efforts are more inclusive. Extending the Collaboration Between Talemetry and Google Cloud Talemetry has integrated with Cloud Talent Solution since last summer to improve the candidate experience and drive candidate conversion results. This integration means that Talemetry customers can easily access Google Cloud machine learning on Talemetry Career Sites to maximize career site traffic, enhance the candidate experience and improve application conversion rates.

Our partner Brandon Hall Group is conducting its own 2019 Recruitment Marketing Practices Survey that seeks to identify the trends and practices occurring in our dynamic market. We encourage you to take part in the Brandon Hall Group 2019 Recruitment Marketing Practices Survey, which takes less than 15 minutes to complete. If you complete this Brandon Hall Survey and provide your email address, you will receive a summary report of the survey results once the research is completed. And if you choose to, you can be contacted for follow-up from a Brandon Hall Analyst to request a qualitative research interview about this survey.