Lauren Monroe

As Parfait is a new location to Kingston they are looking to spread awareness and create brand recognition within the downtown Kingston community as well as the students at St. Lawrence College and Queen`s University. The secondary target market is health enthusiast, it is key to take advantage of the busy, downtown store front location, and possible, future partnerships with other fitness and health stores and shops. We picked varies different social media platforms that advertise and marketed to our audiences with interacting and engaging content that provides useful tips, tricks and entertainment. Our goal is to engage the audience and gain a base of loyal followers, by providing them with motivating and informative information that allows both of our busy markets to feel involved/ included, healthy, and confided, and most important fitting into their busy, hectic lifestyles.

The use of these terms interchangeably does occur in some regions (author’s reaction = small cringe) and some people assert that I have my terminology reversed (author’s reaction = large cringe and upper eyelid twitch). Originally served on low tables (coffee table height) the act of having an elegant afternoon snack became popular with the well to do when improvements in interior lighting meant that dinners were being served later in day then ever before. I had someone argue that they attended a ‘high tea’ at a very impressive hotel that had served tea to the Queen and because that hotel called their tiered tea service high tea that meant that my understanding of history and terminology was incorrect. I responded with asking how high the tables were (full height) and asking if hearty savories such as quiche were served (yes) and asking if there were a great deal of tourists dining alongside each other (hotel marketing staff will promote a term they feel will fill the seats and support a price point).

Most of the time the general public is unable to attend all live events, that’s when live streaming comes into action. The viewer can view the live stream video via a desktop computer, smartphone, laptop, tablet, or even their own TV in the comfort of their home etc. Promote your live stream via your social media accounts * Create a plan for engagement (q&a? behind the scenes? * Extend the life of your live stream (save your live stream and add it to your youtube channel)

The average male today doesn’t think of using luxury/expensive haircare products and they would never want to sit and watch a full video on it (unlike beauty junkies like myself). The video was long and drawn on, with typical ‘ad’ music playing in the background and truthfully, it lost my attention about 20 seconds in. After his introduction he goes right into his speech on different products (6 to be exact) that men can use to tame their longer hairstyles. Dry shampoo, oils, treatments, sea salt sprays, seems like a lot of products for men (and women) to use in the morning.