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If I had to draw one thread connecting all five of these messages, it would be the dangers of spamming a huge list of poorly targeted leads with irrelevant emails, or sending emails that are so general they’ll apply to anyone (or no one). Here at SalesFolk, it’s our business to thoroughly examine cold email, but the average recipient wouldn’t even be able to get past the links, bold fonts, italicized fonts, bold-italicized fonts, and bullet-point lists. Maybe I wouldn’t have questioned the legitimacy if I hadn’t Googled this company’s URL and gotten a Page I know it’s normal that recruiters don’t always include the company name in their initial emails, but this message seems to be actively trying to not include any useful details.

Sales engagement platform ClearSlide obviously didn’t get that memo, if its latest message is anything to go by: I’m a big fan of ClearSlide’s sales automation tools, which is what makes this email so disappointing. And while many wouldn’t read past the subject line, I delve into the specifics here because, start to finish, this is a great example of how unappealing and forgettable a message can become in such a vague email. The subject “ClearSlide and your goals” fails to use basic tactics for subject lines, which is to appeal to people’s wants, needs, or fears about their business. The email tries, by explaining that ClearSlide helped other companies “engage with the right content at the right time.

Recently I asked some folks on LinkedIn to share their sales prospecting emails with me so that I could do some live feedback and edits. For this particular email, I chose to just do feedback rather than edits, since I didn’t have enough context to do more serious revisions. Take a look at my feedback to see how the sender can improve their sales prospecting email and targeting in order to get more positive responses from qualified leads. Do you have questions about this email or other sales prospecting emails?

Bad sales email can happen to anyone. That’s why it’s so important to stay vigilant when it comes to taking advice from the internet. There are lots and lots of tips out there that, despite being completely ineffective , are fast becoming gospel in the sales world. The best way to avoid making mistakes that could ruin your email outreach is to know the difference between an actual best practice and a misleading tip With that in mind, here are four popular tips that are actually bad for your sales emails, and what you can do instead.