So obviously we as consumers, we only know one side of it, but don’t really know too much about everything that goes into it from the wineries and, you know, growing, processing, all the way up to, you know, offering products at different price points and really how you guys grow on the consumer side and then everything from that to consolidation, M&A and things of that nature.
Those streets going to market kind of the categories, but the majority of the wholesale, the business, most wineries are, you know, 95% plus of wholesale and a little bit of direct to consumer and the larger you go up in volume, or the more you focused on the sub $10 dollar category, you’re even less than the direct consumer side.
I think that if you’re going to look in the $10 to $20 dollar price point, you know, you might not use as many oak barrels into the $20 dollar category.
I think that’s interesting in the U.S. where we can see the metrics, the average price per bottle that was purchased online actually went down, which really makes sense to me, because as I just said more consumers are coming into the market and where consumers are now ordering wine online that are, you know, $15 dollars a bottle and $12 instead of $60 or $70.