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Axis offers intelligent security solutions that enable a smarter, safer world.
Certainly, there will continue to be plenty of unknowns on a geopolitical level, but looking at the physical security industry, this is what we think is coming: We expect customers will start to see their security as a service – remote and professionally hosting and monitoring of video transmitted from the customer’s site. In the end, customers aren’t looking to buy hardware/software – what they really want is to reduce shoplifting, or make sure only certain people can access the cash office, or keep track of potential threats in an airport. We expect to see 2017 as the year when these new camera capabilities are combined with real-time analytics to address several security challenges, including facial recognition, forensic analysis and perimeter protection. While we still think the idea of millions of IP-enabled devices is an exciting prospect for the future, 2016 gave us a sobering reminder of the pitfalls of not properly securing all those internet-connected fridges, DVRs and unfortunately security cameras.