Fuse Marketing
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Fuse is a youth culture marketing agency providing brand strategy, consumer insights, event marketing, creative, digital and social media services.
For the eleventh consecutive year, Fuse has been recognized as one of the Top 50 Best Places to Work in Vermont by Vermont Business Magazine, the Vermont Chamber of Commerce, the Vermont Department of Economic Development, the Society for Human Resource Management (SHRM) This statewide survey and awards program is designed to identify, recognize and honor the best places of employment in Vermont, benefiting the state’s economy, its workforce and businesses. ” Companies from across the state entered the two-part survey process to determine the Best Places to Work in Vermont. Best Companies Group managed the overall registration and survey process in Vermont and also analyzed the data and used their expertise to determine the final rankings.
Each year, SIA hosts Industry + Intelligence events at the Outdoor + Snow Show. Fuse is excited to have Partner Julie Jatlow participate in the event this year as a speaker alongside our newest client Brian Stephenson, Director of Snowbound Festival. They’ll take a look at examples of good execution and consumer engagement outside the industry at events such as ComplexCon, Comic Con and Star Wars Celebration and share tools and research that will help brands better understand consumers. This discussion will take place as part of SIA’s Education during OR Winter Online on Friday, January 21, 2021 at 1:00 pm PST.
The Ad Age Collective Expert Panel, featuring Fuse Partner Issa Sawabini, share their insights on how to increase the effectiveness of peer marketing. In this article, six marketing experts from the Ad Age Collective Expert Panel offered their tips for how companies can make peer marketing more effective to benefit from the results. Issa shared tip #4, highlighting how important it is to build flexibility into brand ambassador programs. He continued on, stating that to ensure authenticity, companies should allow ambassadors to use their own voice and adapt marketing tactics to specifically fit their lives.
Fuse has joined the Time To Vote movement, a nonpartisan, business-led initiative to help ensure employees across America don’t have to choose between voting and earning a paycheck. The United States Presidential Election is just weeks away and there is still a big culture shift that needs to take place to help increase voter participation. There are currently more than 1,400 companies who are participating in this non-partisan effort for companies led by CEOs who are interested in making a change. It’s important for the business community to have a voice, and to contribute to the cultural movement that encourages voter participation in our country