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In November 2019, Amazon officially launched Sponsored Display Ads (formerly known as Product Display Ads), which allows sellers and agencies to expand their reach and engage relevant audiences. Plus, you can choose from 3 different targeting options: Product targeting can help advertisers promote their products among audiences who are already browsing their items or similar products and categories. The ads will appear on Amazon on product detail pages or shopping results and are only eligible for vendors or sellers who are enrolled in the Amazon Brand Registry. Once launched and approved, your ad will begin serving Now, that you’ve set up a sponsored display ad, it’s time to sit back and let the campaigns run for 1-2 weeks before making any major tweaks.

But why would you want to share a tweet with just a group of people instead of everybody? Once the feature goes live, you’ll initially be given the option to share your tweet with everyone or A community that doesn’t exist,” Twitter will take you to a screen that will allow you to create a new Community. Also, everybody might be able to view, like, quote-tweet, and share tweets from a Community even if they can’t tweet.

In this edition of Marketer of the Week, Ignite Visibility spotlights Audria Richmond , CEO of UnCloned Media LLC, a marketing and launch strategist. I offered readers the option to pick their book cover color, buy ‘Bestie Bundles,’ or even purchase books as part of a ‘Mystery Box’ with dope products and all-access passes to virtual events, none of which were revealed until after purchase. I leveraged social media to share major milestones as we raced towards the initial goal of selling 500 books by the book’s official release date of July 20, 2020,” she says. Guests are treated to free marketing challenges, appearances from me and other guest experts along with an all-access pass to UnCloned Con, my annual virtual conference that offers a half-day of non-stop teaching on the latest trends in marketing, branding, sales, social media, and tech.

This week: Google pushes back against zero-click claims, Facebook predicts challenges for advertisers, and WordPress is plagued with a couple of new problems. Nothing in the piece in any way denies or counters the valid observation that despite overall search traffic increasing, including outward, Google has continually worked tirelessly on capturing and owning an ever-larger share of it, and actively worked on multiple measures to have an ever-increasing proportion of searches never leave Google or a Google-owned property. A new tool by Local SEO Guide offers insights on 10 types of Google search features, including knowledge panels, local packs, ads, job postings, and more. Google: Don’t Use a 502 Status Code When You Should Use a 503 Recently, Google’s John Mueller said that you should serve an HTTP status code of 503 (Service Unavailable) when your website goes offline.