Voice search gives consumers the opportunity to interact with search engines in completely new ways.
As Expedia learned the hard way, it is risky for a business to rely heavily on search engines as the primary source of traffic,” explains Vikas Sehgal, founder and CEO at hyperDart, a mobile search platform.
The constantly changing ranking algorithms can be disruptive to online businesses that rely heavily on traffic through search engines.
In an Uberall survey, only 4% of business locations had accurate information (address, hours of operations, etc.) listed on Google, Bing, and Yelp’s voice-search directory.