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I think we just got to think about and see where you’re going to meet them where they’re at and left with them about what it takes for us to stay in business if they love the product to be like you know what I get it , it’s like I don’t know actually returning nine things back to you until we actually created a product called a buying bundle, we’re and we found a lot of customers were buying lots of things and they come back that that much they’re hitting refresh if they’re going to their app that much because not unlike their Instagram feed, we’re all day long we’re listening 60 70 80 thousand fresh items every day another word justice problem you have that maybe more cute than a traditional retailer is your onboarding a heck of a lot of new SKU so like I’m pick and and you’re not in most cases getting content from the manufacturer, The Whispers queues so I’m picturing you up to have like, high-volume photo studio and people riding a lot of like attributes for product listings is that.

Like us there things that seem like they’re wildly successful for like particular in China like social commerce Arch at Commerce or different things that we. and I think that you know if he’s he’s going to play in the space I think we have to take a look at hey it’s been so easy to start these Brands what is it that I can really distinguish up from the other is it a very unique supply chain we look for a Founder that has an incredible story ambition and and something that can give them a very tough and competitive. Is China a winner-take-all model like it feels like Alibaba is so huge and is, doing so well and everything in all their categories and obviously we chat seems like they’re huge and yet there are still new Mega platforms it’s seemed like they emerge so they, they want to do this in terms of like shipping domestically in China and even 72 hours globally, I am so as taobao in China has transformed in entire generation shopping Behavior I think that time now from Alibaba can actually transform the traditional Logistics ecosystem, and so they have this incredible brain behind data intelligence domestic fulfillment cross-border Network, Urban Last Mile and even tapping into the rural Villages of China which tons of opportunity may think we we care a lot about you know Beijing and Shanghai all the time

That’s awesome and I feel like in some ways that’s not an uncommon story that the disruptors one of their their core advantages as they don’t have the bias of all these preconceived notion of the the people that did them before in some ways II, I feel like I’ve heard similar iterations of that story from like the Tommy John guys or you know a bunch of other even Dollar Shave Club like where, if you would come from Joe at it probably would have been harder to imagine Reinventing the. Product like that exactly so early on the model was that we’re going to put the socks on a website and sell them direct-to-consumer and was that, the the idea why did you guys ever kick around being a wholesale supplier of socks or. David: Yeah and Sumter is one of the things a lot of DTC companies talk about as one of them obviously, is your name higher margins when you’re selling direct to Consumer but a big thing is customer intimacy and you get like the immediate feedback what what’s tough customers like what they didn’t like you hear directly from the voice of customer inside there’s always this hypothesis we can iterate our product faster we can make our product better because we’re directly connected to the customer as opposed to just turn feedback from the Walmart by or something curious if that’s marketing speaker that’s true why are your sock the same as they were the day they want or have you have they evolved in integrated based on customer feedback. cuz that’s where they look to reach out to us an April kind of thought of it as like a laugh to begin with her like really like we want to do that like you know you talked about hitting that like billion dollar threshold and you say like how many direct-to-consumer like native brands have gotten a billion dollars and it’s it’s pretty small right,

so it would take you out of Instagram to the mobile version of the, the Brand’s website to look at a product detail page in in most cases and so what the what they’ve done here is they’ve eliminated the need to leave the Instagram app and go to the e-commerce site so you now get a a native product detail page in Instagram can let you do attribute so you could like selected their shoes Launched by creating organic content on the social networks and having that content go viral and that’s, really one of the primary ways that they do customer acquisition and so you know there’s a ton of brands that invest a lot of money in content for these social networks, and you know one of the challenges has always been you no attribution for that content like what’s the ROI for that great viral story that you did on on Instagram, A transactional market place where you know you got a thousand skews and channel advisor and you just had publishing it sends a thousand of them to this platform, that’s not going to help you here like you’re gonna have to create bespoke content that has tags to these individual skews and that content is going to have to show up organically to a meaningful a size audience on Instagram. I can influence are referred to say the brand did do this content and did have a sellable product on Instagram if if influencer directed an audience to that brand could they somehow be tracked and compensated for that because, there’s a lot of of. Influencers who is monetization like you know do use Instagram as the primary way to reach customers and it is pretty arduous at the moment to do at the Venetian on that and so