Photography is more important than ever before in helping brands to tell their story, and connect with their clients and customers.
The most beneficial aspect of brand photography is the ability to show your audience and potential clients/customers what it looks and feels like to work with you.
You wouldn’t use 3 different logos for your business, and you shouldn’t use multiple styles of photography.
Brand photography communicates professionalism and a well-established brand because it is authentic, recognizable, high in quality, but most of all the photos present a cohesive image and message.