But there's a lot more dynamics to it than just appearing on the first page because it's all about UX design, website design, making sure content reflects what they're searching for, and position yourself with abundance of links and abundance of thought research, well-researched content as well.
But there's other variables that are important such as reputation management, like getting good reviews and testimonials, a lot of back links or people actually writing about you as a thought leader, and then you serving up constant new information, well researched content.
So not only do you need to write a blog once in a while, but make sure it's in-depth well researched new information that either comes from yourself or from a third party, and make sure you citation it, make sure everything is properly referenced, but the key is positioning yourself because if people want to use you as a product or service, they want to know that you know your stuff, that you're an expert.
Anyone to write a testimony on their own website but when someone gets a third-party review like Google reviews or Yellow Pages or Yelp or Facebook, it's more personalized and you can actually see who's writing it