Julia Jornsay-Silverberg

By showing your true self, delivering value and engaging with your audience, you’ll provide followers with a reason to tune-in to your content week after week. In an effort to grow a loyal tribe of followers, and provide value to my audience, I have blogged and/or done a live video every week. I’d rather have 5 people who subscribe to me everywhere than have 500 people who follow me on Instagram but don’t even care that I have a Snapchat profile. Snag my free social media guide filled with channel-specific best practices, image sizing guidelines, and more takeaways to help you use social media to build your personal brand!

Periscope and Twitter are siblings, so you’re going to want to create a Twitter profile first, so that you can easily create your Periscope profile in just a few clicks. Regardless of the social media channel you’re using, you need a plan for how you’re going to use the platform to move the needle on business goals. Provide them with value through your content, and in the form of giveaways and website freebies when applicable, before making the ask in the form of a call to action at the end of your broadcast. Provide that call to action to the audience as the last thing in your broadcast, whether you want them to download a free guide from your website and/or follow you on Snapchat.