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woman-owned social media agency based in austin, tx. we have extensive experience in the health + wellness space, and we work mostly with healthy cpg food brands.
it's certainly been an interesting year for social media! if 2020 taught us anything, it's to expect the unexpected. but we can also expect some of these things.⠀ ⠀ here's where we think the social media landscape is headed in 20201:⠀ ⠀ 🛍️ instagram shopping: with all the recent updates to the instagram app (in app purchasing, shop tab, guides, etc) it's easier than ever to shop on instagram. ⠀ ⠀ 📱 short-form video: tiktok is bigger than ever, and reels have quickly gained popularity for authentic and easily consumable content. ⠀ ⠀ 🎞️ film effects: photography trends are constantly changing on instagram, but we expect to see a lot more grain + light flares in the new year. ⠀ ⠀ 🤣 memes: memes aren't going anywhere in 2021! if you're not using them for your brand already, be sure to check out our ultimate guide to memes post. ⠀ ⠀ 📸 ugc: it's time to embrace user generated content! forget the idea of a "perfect" feed, and try out some ugc so your customers can see your product being used by a real person. ⠀ ⠀ 🧠 educational content: we see crazy high engagement on educational posts! with people stuck at home and spending more time online, educational content is great way to offer value and keep people on your profile for longer periods of time. ⠀ ⠀ 🤝 partnerships: co-branded giveaways and influencer partnerships are the #1 way we see growth on instagram. instagram has added multiple new features like the branded content tag in reels and live, and new creation flow for branded content ads—so the partnership possibilities are endless! ⠀ ⠀ ⠀ what else do you think will be big on social media in 2021? ⠀ ⠀ ⠀ ⠀
merry christmas eve! we'll be leaving @eatbobos gingerbread men out for santa tonight. ⠀ ⠀ what's your favorite holiday cookie? 🍪 ⠀ ⠀ also a big thank you to @soleilroth for these amazing shots! soleil is our go-to food photographer, so be sure to check out her incredible (and delicious) work 🍎🍒🍅🌶️⠀
some holiday snaps we recently shot for @elite.sweets 🍩 ⠀ ⠀ for planning themed shoots like this, we live and die by our content calendar! staying on track with a content calendar helps us plan ahead and keeps us from scrambling to pull things together. ⠀ ⠀ here are a few things you should be tracking on your social media content calendar (if you aren't already!):⠀ 〰️ holidays (yes, even the silly national social media ones)⠀ 〰️ sales/promos⠀ 〰️ giveaways ⠀ 〰️ new product launches ⠀ 〰️ marketing campaigns ⠀ 〰️ influencer posts ⠀ ⠀ what are we missing? ⠀ ⠀ ⠀
🚨 new feature alert 🚨⠀ ⠀ instagram recently launched "guides" as a way to curate recommendations, products, tips, and other content for followers to discover, and they're a great way to add value for your audience!⠀ ⠀ guides are located in a new tab on your profile (look for the booklet icon between the photo grid icon and tagged photos icon) and, big bonus, they will also start to appear in the explore tab. ⠀ ⠀ we created a guide for "instagram tips + tricks" so you can conveniently find them all in one place! if you need help getting started, here are a few ideas:⠀ 💡 create a "shop local" guide and share brands/businesses to support in your community⠀ 💡 share a list of your favorite restaurants⠀ 💡 pull together a travel guide for your favorite city ⠀ ⠀ have another idea? drop it in the comments below 👇⠀
what all goes into a brand shoot? it's hard to cover in one instagram post, but here are the basics: 1️⃣ establish the aesthetic and create a mood board 2️⃣ location scout and make the appropriate reservations 3️⃣ hire your models and coordinate your schedules 4️⃣ source any props/accessories you might need 5️⃣ prepare your shot list well before shoot day and get brand approval 6️⃣ on shoot day, make sure you're following the shot list and the schedule so you don't run over time 7️⃣ don't forget to capture behind-the-scenes content 8️⃣ edit, edit, edit! 9️⃣ present your photos to the client and get ready to wow them! this is just the tip of the iceberg! should we do an in-depth post on how to prepare for a brand shoot? what would you like to know? drop your q's below 👇
our spotify wrapped was a mixed bag 😂. we asked the team to share their top artists and this is what they said: @katie_roseyy - "Apparently all I listen to is Billie Eilish & Julia Michaels! 😂 " @norjenches - "Mine this year were Run The Jewels, Ali Farka Toure, Fleetwood Mac, Neil Young + Patsy Cline!" @kristen_cook - "You don’t even want to include my top artists. I listen to trash music. Apparently my top artist of the year was Justin Bieber 😂" @dre_velez - "Mine is Lane 8 — highly recommend it’s great working music and just vibey. Also The Midnight, and Kygo." @cbeehill - "I was in the top .5% of Clairo listeners 😲 Also Mac Demarco, Gus Dapperton, Still Woozy, and Her's." @mackenzielaw_ - "Mine is also trash bc dance teacher music but my real ones are Maggie Rogers, Orion Sun, and fletcher" @kelseymlaw - "There's a SPOTIFY CONSPIRACY AGAINST ME. They said my third top artist was Mumford and Sons. My real ones are The Strokes, Khruangbin, SZA, and Willow."
imagine a world where everything you buy is mass-produced and every restaurant is a chili’s? we don’t want to live in that world! 😖 ⠀ ⠀ so now more than ever it's important to #shopsmall! ⠀ ⠀ we put together the ultimate list of local brands in our hometown of austin, tx so you can find some last minute gifts for every person on your list. ⠀ ⠀ ⠀ 🍔 gifts for the foodie in your life 🍔⠀ @madein - cookware⠀ @flatrackcoffee - coffee⠀ @fromage_toyou - artisanal cheese box ⠀ @quacksbakery - baked goods⠀ @daidue - butcher and supper club ⠀ @ramen_tatsuya - ramen ⠀ @nixtataqueria - tacos ⠀ ⠀ 🌎 gifts for the sustainably-minded person 🌎⠀ @exoprotein - cricket protein⠀ @ziptopcontainers - reusable silicone bags ⠀ @bluevelvetvintage - vintage store⠀ @daisynatives - vintage treasures and stuff ⠀ @fitppl - plant-based protein in plastic free packaging⠀ ⠀ 🎨 gifts for the creative person 🎨⠀ @malvernbooks - books⠀ @alilscribble - art prints⠀ @socobooks - books⠀ @bookwomanaustin - books⠀ @hollandphotoimaging - photo lab⠀ @precisioncamera - camera + video ⠀ ⠀ 🛁 gifts for the homebody 🛁⠀ @sabiaapothecary - modern apothecary ⠀ @raekabeauty - skincare⠀ @gojemacandles - handmade candles⠀ @sisterstone - CBD ⠀ @funkit.wellness - seed cycling ⠀ @herland.home - handmade candles ⠀ ⠀ 👡 gifts for the trendy person 👡⠀ @getlowercase - crossbody phone case ⠀ @maryclaretusa - handmade contemporary apparel ⠀ @thecoycollection - handmade ceramics⠀ @lillianelizabeth_tx - handmade gifts⠀ @bangsshoes - canvas footwear ⠀ @shoppeach.d - handmade jewelry ⠀ ⠀ 🥦 gifts for the plant-based eater 🥦⠀ @kibofoods - chickpea chips⠀ @credofoods - plant-based dips⠀ @nadamoo - dairy-free ice cream ⠀ @fitjoy - grain-free pretzels ⠀ @freshfronks - nut milks⠀ ⠀ 🏃♀️ gifts for the health-minded person 🏃♀️⠀ @elite.sweets - protein-packed donuts ⠀ @outdoorvoices - apparel ⠀ @aftershokz - open ear headphones⠀ @drinktandem - flavored water enhancer ⠀ ⠀ 🍃 gifts for the plant lover 🍃⠀ @plantparty.co ⠀ @succulentnative⠀ @desk_plants⠀ @shoptropicofcapricorn ⠀ @greatoutdoorsaustin⠀ @eastaustinsucculents⠀ @gardenseventeen ⠀
taking time off as a social media manager can seem impossible sometimes, but here are a few ways we've managed to unplug 🔌 ⠀ ⠀ 〰️ set some boundaries⠀ 〰️ stop scrolling every time you're bored⠀ 〰️ schedule your posts⠀ 〰️ still can't unplug? it's time for a remote vacay ⛰️⠀ ⠀ swipe through the post to read our tips!⠀ ⠀ ⠀ ⠀ ⠀ ⠀ #socialmediamanagerprobs #socialmediamanager #instagramtips #socialmediamanagertips #socialmediatips #worklifebalance #worklifebalancetips #worklifetips #tipsforunplugging #socialmediadetox ⠀ ⠀ ⠀ ⠀
this might be hard for some of you to hear... have you ever looked up top hashtags for your niche and then copy and pasted those same hashtags for each post??? you'll never grow on instagram if you keep doing this! here's what to do instead: 〰️ use at least 10-15 hashtags on every. single. post. research shows this is the optimal amount! 〰️ customize the hashtags you use depending on the content of your post. don't use the same hashtags for every post! 〰️ try to find hashtags that have less than 100K uses so you have a higher chance of being discovered! the more niche the better. 〰️ check out what hashtags are being used in your industry. don't be shy, check out your competitors! have any other tips for hashtags?? drop them below 👇