Sam Adler

Some snapshots of being in the right place at the right time on my last trip to Italy 📸 🇮🇹 🤩 It was a more business focused trip so I knew I wouldn’t be shooting lots of food. My main focus was to look for compositions rather than create them- I wanted to train my eye. 👀 Sharing these photos because I was pleasantly surprised and SO excited about the pictures I took 🎉 This trip: • Made me a better photographer • Got me out of a creative rut • Made editing exciting • Sparked new ideas for my business Travel boosts creativity, inspiration, and your soul. 🌍✨ Which is why you HAVE to join me and @roberta.dallalba for our second Food Photography Retreat in September in the hills outside Tuscany, Italy! 🇮🇹 We’ll be 1. Shooting in pristine light locations with hands-on styling 2. Learning advanced pricing, licensing, and client management 3. Mastering editing techniques like browns and color grading 4. Going on elevated excursions: truffle hunting, olive grove tours, picturesque towns 5. Have 6 days of fun with like-minded creatives: PJ parties, MYO pizza night, movies under the stars Click the link in my bio to sign up, or dm me if you have any questions! We know this is going to be a life changing trip and we can’t wait to see you there! #FoodPhotographyRetreat #photographyretreat #inpersonworkshop #foodphotographyworkshop #learnfoodphotography

Happy long weekend! How is it almost June already 😵‍💫 This is a reminder that we are almost 6 months through the year, halfway through 2024. How have these past few months been for you? Are you doing the things you said you wanted to do this year? Or are things kinda the same? If things are kinda the same then what can you do to make some changes? You still have SO much time to check off those goals or get started on making things happen! If you need help with pricing and licensing your photos you can watch my free pricing workshop. Inside you’ll learn: the do’s and don’t of food photography pricing the one thing thing you need to do to make business changing money how to raise your prices with clients you already work with ✨ this is a student favorite! ✨ Plus you can get access to my pricing course for $200 off. Comment the word class and it’ll get sent straight to your DMs! #learnfoodphotography #foodphotographytips #foodphotographers #foodphotography📷 #commercialfoodphotography

How I packed for my restaurant shoot 📸 The most important gear all fits into this one knapsack: -camera, mirrorless r with a 24-70 lens -external flash -100mm lens -85mm lens -trigger for flash -batteries for camera and flash In another long back I fit: - backdrop stand -light stand -bracket for flash -umbrella - diffuser -some clips too I also brought along some: -vinyl backdrops -bounce card -negative full card, not pictured! I also stashed some last minute styling things in my knapsack just in case: -linen options (4) -small pinch bowls (these came in handy!) - q tips (needed these( - tweezer I really loved doing this shoot, working in a new environment and figuring out the clients style- it’s definitely out of your comfort zone when you’re not in your own studio but it was so much fun! If you want to learn restaurant photography, come join me and @roberta.dallalba in Italy in September! As part of our photography retreat we’ll be shooting at an olive grove restaurant 🤩 Link is in my profile or dm me to talk about it! #restaurantphotography #restaurantphotographer #miamiphotographer #foodphotography #foodphotographer #foodstylingandphotography #photographygear

Join me and @roberta.dallalba from September 15-20th in Italy for our unforgettable food photography retreat! Imagine staying in a luxury house with like minded, creative food photographers for 6 days while you learn how to elevate your skills with hands on styling and photographing, understand advanced editing techniques, and get guidance on exactly how to price your work. Get treated to catered meals from a private chef, go on a truffle hunting excursion, cooking class, and olive grove tour 🤩. This trip is going to be truly life changing and unforgettable and we’d love to see you there! Click the link in my bio or dm me the worst retreat and I’ll send you a link to the info! Cannot wait to see you there! #foodphotographer #foodphotographyretreat #creativeretreat #foodphotography #foodphotographyandstyling

Coming back from the most magical work trip to Italy wasn’t actually just about work for me. Yes I was SO excited to map out my way to a million dollars in sales but it was also a way for me to recharge, rest, get inspired, and fuel my creativity. Being in a new place, new culture, different food, really helps you thrive as a creative and see things literally through a different lens. I haven’t started editing my camera photos yet but there are some already in there that I KNOW are incredible, because I felt that spark when I took them ✨ Stepping out of your comfort zone revitalizes your creative energy. New experiences, places, people, and food challenge you to think outside the box, which leads you to fresh and original work. Which is why you should come to our food photography retreat in Italy in September! Imagine spending 6 days with like minded creatives who inspire you and challenge you to create your best work yet. All in the luxury setting of the Italian landscape. @roberta.dallalba and I are planning an UNFORGETTABLE experience for you where you’ll learn how to elevate your craft, and then charge for it. You’ll walk away with exact pricing strategies, understanding of how to license your images, new images for a portfolio and a new group of friends! If you are a food photographer looking to work less on social and more in freelance, this is the retreat for you. Head to the link in my bio to sign up or dm me and we can chat! #learnfoodphotography #foodphotographyretreat #foodphtoographer#foodphotographyandstyling #commercialfoodphotographer

What I’m doing to make a million dollars in my business PART 2: If you’re looking for part 1, scroll back to the reel of “This is what Im doing to make a million dollars”. Currently I’m in Ravello on the Amalfi Coast with my business coach @leahgervais_ on a VIP day(s). Just me and her digging real deep into my business to see how I can scale it. Between the 6 figure blog, multiple 5 figure food photography clients, and the different offers I have for teaching/coaching containers were building it up to see how to get to that goal. We’re diversifying in a nutshell. The thing is that I dont want to do it just for the numbers. I am absolutely NOT willing to sacrifice my lifestyle (being present for my kids, not working weekends, burning myself out, not making any profit, travelling) for the thrill of saying I made a million. I’m learning how to do it the way that I want, and thats truly the most important thing to me. This experience has taught me not only how to do that, but also to appreciate how far I have already come in building a business from literally an idea I had in my head. Also that I am a sh*t ton more resilient, smart, and business minded than I give myself credit for bc like I said, I made this all up in my head. But the thing is, thats also the best part ♥️ To my first million, I see you, im coming for it. #foodphotographer #miamifoodphotographer #commercialfoodphotographer #learnfoodphotography #foodphotography

So many emotions being on this trip. Last time I was here on the Amalfi coast I had no photography business. I had a blog that wasn’t making any money yet. I had nothing that I owned, that was mine, just my 2 kids. I had gone through a serious bout of PPD and I was just being myself again. Now, I’m back 6 years later learning how to grow a business to a million dollars. To say I’m grateful would be the understatement of the century. I spent close to 20k on this trip. From money that I make from my business. I upgraded my flight, am staying in 4-5 star hotels and hired private drivers - because I believe in abundance, allowing yourself to live the life you dream of, and because I am fucking worth it. And so are you. PLEASE FOR THE LOVE OF GD don’t skimp on the things you want in life. No one is gonna hand it to you. Stop wasting your time. Enough of the excuses. No more “oh it’s fine for her but not for me” or “I wish that were me”. Decide what you want and take baby steps to make it happen. That’s what I did. Go. Now. Run. See you at the finish line. #foodphotographer #positano #positano🇮🇹 #positanofood #drinkphotography #drinkphoto #cosmopolitan

3 reasons why you NEED to join us on our Italy food photography retreat ⬇️ 1. Hone your photography skills with hands on styling and photography sessions with 2 industry experts in a luxurious house set in Massa Fermana Italy 🤩 1:1 feedback included! 2. Elevated experiences like truffle hunting/truffle cooking class, a restaurant shoot at an olive grove, and movies under the stars will make this an unforgettable experience 🎥 3. Advanced Learning & Networking: Learn advanced business strategies, pricing, and licensing from 6 figure business owners. 💰 Also, last time @roberta.dallalba and I held this retreat we sold out in less than 2 days!!! 🤯 We only have 10 spots available, so run to the link in my link tree to book your room! CANNOT WAIT TO HANG OUT IRL! #foodphotograohyretreat #photographyretreat #italyphotographyretreat #italyretreat #foodphotographyandstyling #foodphotographer #foodstylingandphotography #foodphotography

Comment “class” and it’s yours! 🫶🏻 This workshop was made for the food photographers who want to understand exactly how to price themselves, finally charge more for their work (without working harder) and negotiate like a pro. In this workshop you’ll learn the 3 things you need to go from 3K -25K contracts, things like: 🙌🏻 The do’s and don’ts of food photography pricing 💵The # 1 reason why you’re leaving business changing money on the table 📣 The exact strategic approach I use to raise my rates with clients I am already working with. Plus, its all free! Comment the word class and it’ll get sent straight to your inbox! #foodphotograpytips #foodphotography #learnfoodphotography #commercialphotography #miamifoodphotographer #foodphotographer

Excited to share some of my most recent work for a client website- mitziandmom.com This mother-daughter duo has the most delicious pies, cookies, and decorated sugar cookie sets in South Florida! This was a super fun project to work on. My clients dropped off 11 pies, 8 cookie types, and 21 sets of decorated cookies at my in home studio. I offered a day rate and estimated it would take 5 days to shoot everything. It’s honestly the best when you get to see your work out in the world, especially when its work you did for clients who are so great to work with! If you want to learn more about how to price your food photography work and getting higher paying clients, comment the word class and you’ll get a link to my FREE pricing and licensing workshop straight to your dm’s! #foodphotographyandstyling #foodphotographer #miamifoodphotographer #learnfoodphotography #foodphotography #foodphotograpytips

3 steps to price your food photography professionally: First, save this post to come back to later! 1- Know your business expenses- How much are you spending every month on subscriptions, gear, software? Getting a grip on this will lead you to knowing how much money you need to make a month to be profitable. 2- Set a realistic goal that covers expenses and a salary for yourself. Use this number as the baseline for your projects. Increasing the amount for projects or for clients that might be a littler harder to work with. 3- License your work! If a client wants to use your images in multiple places (print, website, ads,) that all adds up on your estimate on top of what your fee is. The longer they want it, the higher the price will be too. For commercial work like food photography, this is industry standard! Bonus tip number 4: Keep it professional- Have your estimate, contracts, proposals, invoices, and portfolio set up in a professional way. Bonus points if your personality shines through! If you want to learn how to price your work, license your photos, and negotiate higher rates with clients comment the word “CLASS” for a free workshop sent straight to your inbox! #foodphotography #foodphotographer #learnfoodphotography #piephoto #miamifoodphotographer #foodphotographytips

There’s a reason I wrote “MY” 😂 Years ago I felt the pressure to get the 100mm lens bc everyone raved about it. But when I got it and tried using it I realized it wasn’t for me bc it didnt support the wide scenes I liked to style and capture. So first before you buy anything- think about how you like to work, and then get a lens to support that! With that being said- here are MY favorite lenses to use: 24-70mm - I pretty much shoot on this exclusively right now, and it’s always my go to. I like the zoom features and the ability to go low down on aperture too. I can get close up sharp shots as well as wider scenes. 50mm 1.4 - I shot exclusively on a 50mm 1.8 for the first three years of my business until I knocked it over with my elbow and it shattered everywhere 🫠. I took it as a sign to level up and go for the 1.4! Again love the low aperture here but I don’t use this lens as much anymore bc I have the 24-70 85mm- I love this lens for straight on shots where u want just a tighter crop than the 70 can get me. Unpopular opinion- I have the 100mm but it literally collects dust on my shelf 🤷🏻‍♀️ 🙈. I said what I said! I know lots of people love their 100 lens but it’s just not my fave! What’s your go to? #foodphotography #foodphotographer #learnfoodphotography #commercialfoodphotography #miamifoodphotographer #fortlauderdalefoodphotographer

The studio is officially closed for the week of Passover! So grateful I was able to finish up a clients project this week before the holiday so I can take the time off and enjoy it with family. Catch us eating this flourless chocolate cake allllll week long from frostingand lfettuccine.com @frostingandfettuccine. I’ve already made two bc I know one’s not good enough! I’ll be off the gram for the next couple of days, see u on Thursday! #foodphotographer #cakephotography #flourlesschocolatecake #ooo #commercialfoodphotography