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Though the satisfaction of customers should be a top priority of food truck businesses,. According to a 2014 study from the University of Warwick, UK, there is
Though customers today have a chic and hip impression of the food truck industry, mobile food vendors and entrepreneurs started with humble and challenging beginnings. Ice cream vans are one of the first mobile food vendors that use modified trucks and gained popularity by 1950s. Around 1960s, bigger food trucks started selling familiar products like tacos and burgers to blue-collar locations like construction sites and factories. Combining Mexican and Korean food, Kogi grew from a single food truck operation in 2008 to a fleet of five trucks today.
Keeping a food truck business competitive is a challenge that entrepreneurs must be ready for. Year after year, the array of mobile food businesses that customers can choose from just keep on increasing, which makes it ever more important for a food truck to make a lasting impression
As one of the vital assets that keeps a mobile food business running, literally, choosing the right type of food truck is extremely important. Picking a food truck to invest in for your business is not just dependent on whether it is big enough to hold a full-sized kitchen or looks cool enough to attract the attention of customers