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January 18, 2017 BLITZ Expands Leadership Team with New EVP of Client Services and Brand Leadership Tom Richards, with more than 20 years of industry experience, has joined the BLITZ team from M&C Saatchi. Richards will lead the BLITZ client services and delivery groups in addition to its integrated strategy relationships across all offices, including LA, New York and Boston. Tom is a forward thinking, strategic and passionate thought leader who has worked with some of the world’s top brands in a wide range of categories,” notes Ivan Todorov, co-founder and CEO at BLITZ. His experience and background will be instrumental in helping cement our commitment to brand-first leadership in an integrated, digitally-led marketing world.
January 19, 2017 Intel To Invest $100m By IoT, Data-Led Platform Intel is planning to invest over $100 million in the retail industry over the next five years and at the heart of that is the Intel Responsive Retail Platform (RRP), an IoT solution that will take retail to the next era of highly efficient and personalized shopping. Through RFID, video, radio and other sensors, it will enable easy, holistic integration, help to deliver a 360-degree viewpoint of retail from the store floor through the supply chain, and deliver real-time, actionable insights.
To say that the Internet has changed the media business is so obvious. It turns out that the impact of the Internet — and the outlook for the future — differs considerably depending on what part of the media industry you look at. Most of the changes in the last three years were simply laying the groundwork for actual shifts in behavior. Once those shifts start to happen in earnest, there will be feedback loops in everything from advertising to content production to consumption that will accelerate the changes, resulting in a transformed media landscape that will impact all parts of society.
The November 2016 survey by UBS Evidence Lab found that 65% of teens said they used Facebook daily, up from 59% in November 2014. And despite concerns that teens are abandoning Facebook for other social networks, daily usage among teens remains higher for Facebook than for any other social network, including Snapchat and Instagram.