malonemediagroup.com

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Malone Media Group is Redefining the Role of Advertising Agencies - Inc. 5000 Member

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Beers & Bios: Della Bryant

D: I don’t know what the answer is. D: I don’t know if that’s unique. : I don’t know, I don’t think anyone’s perfect, so, tens are hard for me. D: I don’t know a lot about it, I just know what people tell you over the years, right?

Adaptive Reuse: How 20th Century Marketing Methods Could Save 21st Century Businesses

* The response rate for direct mail was 4.9% for 2018 prospect lists (the highest increase in direct mail responses since 2003). Rather than replacing a digital marketing campaign with a direct mail strategy, the winning strategy is to blend your digital marketing with a well-targeted direct mailer. The real tragedy in the case of Sears is in understanding how they built their entire retail empire: on a massive foundation of direct mail catalogue sales. It doesn’t take a marketing wizard to imagine what position Sears would be holding in today’s marketplace if they had kept their century-old direct mail marketing stranglehold while simultaneously building a digital marketing platform.

General Motors to Offer Employee Buyouts

Nov. 1, 2018 – General Motors Inc., as a reaction to impressive third-quarter profits, has decided to take interesting steps with its salaried employees: buyout packages. Effectively standing in a commanding position, the Detroit-based manufacturer believes cutting costs on the heels of profit is an astute method for the future. The salaried employees who qualify for the voluntary severance might not be quite as enthusiastic, as they are being optioned out of a progressively profitable company. If the company does not reach its projected financial savings – estimated at $6.5 billion – after the buyout period, the possibility of a layoff sweep will become more likely.

3rd Annual Blood Drive

MMG held its third annual blood drive on April 17th. These donations alone will help to save over 57 lives. Combined with our previous blood drives, MMG has saved over 260 lives! Sharing our time and resources with the community around us is important to our company, and we can’t wait until the next opportunity to serve.

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