Social Vernacular

Here's the thing... Your brand, your company culture, what defines your company is not your mission statement. It's not defined by what you say, It's not defined by your tone. And it's not defined by your voice. ⠀ ⠀ Your brand is defined by what you do each day... Every day... Day in, and day out!⠀ ⠀ Your brand is defined by the service you deliver.⠀ Your brand is defined by the value you provide.⠀ Your brand is defined by the promises you make and keep.⠀ ⠀ These decisions, these actions, these unspoken patterns combine to create a brand your clients and your employees will be loyal to!⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #marketingthings #heresthething #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #marketingstrategies #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts #Chicago #ChicagoCulturalCenter

Here’s the thing… When it comes to boosting marketing ROI, we marketers are often laser focused on what we can do to win NEW customers and clients.⠀ ⠀ So much of our energy is poured into bringing more visitors to our sites and social profiles hoping to convert them into customers that it’s easy to forget about our BEST audience… Existing customers.⠀ ⠀ If you want to be successful you need to flip this paradigm. The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%. So why are we spending the bulk of our time on new prospects?⠀ ⠀ Who do you focus on? New or existing customers? Drop a comment below and let me know!⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

Here’s the thing… We’ve all been there. We’ve all fallen in love with a marketing campaign and forced it through because we just had a feeling! We relied on our intuition! We trusted our gut…⠀ ⠀ Maybe it worked… Maybe it didn’t, but it was still a gamble.⠀ ⠀ Making assumptions about what will work and what won’t can be a costly mistake. And the truth is with so many analytics tools readily available, there’s really no excuse for marketers to make decisions based on a gut feeling.⠀ ⠀ The deeper you delve into data, the better your marketing performance will be. Your next move shouldn’t be based on your intuition and other people's opinions… When it comes to your business your decisions should be based on data… On hard facts about what’s working and what’s not.⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

Are you familiar with #Kaizen? Kaizen is an approach to creating continuous improvement based on the idea that small, ongoing positive changes can reap major improvements. It says we should aim for continuous improvement with the idea that small, incremental changes can yield a major positive impact. ⠀ ⠀ So what does that mean for us as marketers?⠀ ⠀ It means no matter how successful or knowledgeable you may be, you can’t afford to rest on past wins and stop learning and experimenting. Especially in today’s world where technology and AI are changing the way marketing is done!⠀ ⠀ Are you following this approach? Are you trying to improve, and if you are, are you doing it consistently? Drop me a comment below and let me know!⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

Here’s the thing… I hate push notifications on my phone. And apparently I’m not the only one annoyed by incessant and irrelevant push notifications!⠀ ⠀ A new survey suggests those little pings are actually one of the most-reviled forms of UX. In fact they are cited as the number one reason people delete an app!⠀ ⠀ This holds true across all age groups and demographics, all of which reported deleting apps because of annoying notifications. But millennials apparently have a deep and burning hatred for push notifications with 78% having reported deleting an app because it was bothering them with too many.⠀ ⠀ I guess the moral of the story is that the days of intrusive, out-of-nowhere and irrelevant outreach is over! The only thing you’re doing effectively is pissing off your customer base. Remember, just because you can reach your app users, doesn’t mean you’ve earned their attention!⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

Here’s the thing… Before they open their wallets most people will look for reviews and other information about your brand, which makes it extremely important to have plenty of positive reviews. ⠀ ⠀ We all know that too many negative reviews will lose your company business. So, ideally you’re going to want to do everything you can to avoid them… This is the easy part. You have some measure of control…⠀ ⠀ But what about positive reviews? Glowing reviews? Those reviews that are worth their weight in gold?⠀ ⠀ How do you get those?⠀ ⠀ Aside from asking your best clients and customers to leave them, what are your tricks for getting 5 star reviews to boost your online credibility and reputation? Drop a comment below and let me know!⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

Here’s the thing… Digital ad spending in the U.S. is growing. And it’s growing at a rapid rate! I mean, I get it. I’m not suggesting that ads are evil, or that they shouldn’t be used. ⠀ ⠀ But…⠀ ⠀ I do think we as marketers need to re-think where, when and how they are used. The days of intrusive, out-of-nowhere ads with video, audio, or both are over! The only thing they do effectively is piss off the person forced to endure them. The same person you’re trying to engage!⠀ ⠀ If you recognize yourself here, or if you are noticing the effectiveness of your ads and strategies are on a steady decline, put yourself in your customer’s shoes. What’s relevant to them? What are their interests, behaviors, and purchase history?⠀ ⠀ Target, target, TARGET!⠀ ⠀ How do you created better digital ads? Listening to your customers is a great place to start!⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

Okay, real talk. Truth is, the more thought you put into building your brand on social media, the more you will get out of it. Sort of like “Fight Club”… You decide your own level of involvement.⠀ ⠀ The first step is actually pretty easy. Don’t use social media, participate via social media. Stop using social media as a way to broadcast your message, and start participating in the different social media communities.⠀ ⠀ Add your unique point of view…⠀ ⠀ Start and join conversations…⠀ ⠀ Actively engage with your followers…⠀ ⠀ When you start participating on social media instead of using it, when you begin actually engaging with your followers your followers will begin engaging with you. Listen! and they’ll give you all of the brand building insight into your company, your products, or your services, that you need.⠀ ⠀ It’s up to you to deliver on that insight. Remember… You decide your own level of involvement.⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

Here’s the thing… It’s 2019. If you’re selling a product or service online you need a solid, optimized website that is easy for your customer to use and that Google loves!⠀ ⠀ Everybody knows that… Table stakes right?⠀ ⠀ But what about brick and mortar shops? What about business models that either can’t, or choose not to sell their products or services online for whatever reason…⠀ ⠀ What about them?⠀ ⠀ You still need a solid, optimized website that is easy for your customer to use and that Google loves! ⠀ ⠀ Truth is most people go to a store the same day they search for a local product or service! Do yourself a favor, create a Google My Business page that’s updated and optimized for search engines!⠀ ⠀ Help new customers, clients etc. find your business on the web AND in the real world!⠀ ⠀ I mean… Why wouldn’t you?!? You tell me in the comments below!⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

Here’s the thing… First impressions are everything! ⠀ ⠀ It doesn’t matter whether it’s a sales pitch, a job interview, a first date, or your social media profiles… First impressions count!⠀ ⠀ When a lead visits your social media profiles, they want to find out all the information they need to make their decision about your business or service and know that they are making the right choice!⠀ ⠀ And they look for it in your bio!⠀ ⠀ So promote your brand’s best benefits including keywords and maybe your tagline, slogan, or unique positioning statement, along with any relevant hashtags in your bio to ensure you’ve given your followers a great first impression ⠀ ⠀ Your social media bio section should be a concise statement explaining exactly what you can do to help them! It should be short and sweet, and leave no doubt who you are and what you offer.⠀ ⠀ The bottomline is people visiting your social profiles want to know who you are, what you have to offer, and why they should follow you. ⠀ ⠀ So give them what they want!⠀ ⠀ What do you include in your bio on social media platforms? Drop a comment below and let me know!⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

I’ve been thinking a lot about texts. Honestly, I use texts as my main form of communication. I text family, I text friends, hell, I text clients all the time. And I know… I know… Calls are better, they’re more personal, and fulfilling and blah blah blah. I get it. I agree. ⠀ ⠀ Truth is, texting is just more convenient.⠀ ⠀ And I’ll bet… If you’re being honest. You agree!⠀ ⠀ Ironically, even though I love texting, I’m not using it for my business. It isn’t a part of my marketing plan. But I’m thinking about it. Just spit-balling but I think I can use it for:⠀ ⠀ - Appointment reminders⠀ - General customer service⠀ - Landing page opt-in follow up⠀ - Limited time promotions⠀ ⠀ And who knows how else? What do you think? Have you integrated mobile marketing into your overall marketing plan? How do you use it? Drop a comment below and let me know!⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

So... Rumor has it that #Spotify will soon allow users to create and upload podcasts 💯 ⠀ ⠀ Why is this a big deal? ⠀ ⠀ The ability to produce and publish a podcast via Spotify’s app could open up a brand new marketing channel for small business owners and brands with limited resources and budgets!⠀ ⠀ What do you think? Are you considering a podcasting strategy? Let me know in the comments below!⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts

I've been thinking quite a bit about thought leadership lately.⠀ ⠀ Are thought leaders born with natural leadership abilities? Is there some fool-proof Twitter strategy they are implementing? Are they utilizing some secret Facebook marketing tactic? Is their LinkedIn game on point? or is there something else going on here altogether?⠀ ⠀ I think being an online thought leader boils down to these 5 steps:⠀ ⠀ 1. Find your voice.⠀ 2. Do your research.⠀ 3. Curation is just as important as creation.⠀ 4. Offer content, never force it.⠀ 5. Remember that timing is everything!⠀ ⠀ What do you think? Leave a comment below! 👇 ⠀ ⠀ #socialvernacular #wespeaksocialmedia #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts #marketingthoughts #thoughtleadership

When speaking with potential clients, inevitably the topic of metrics comes up. After all, you can't achieve success without defining it!⠀ ⠀ More often than not though they are concerned with what I would consider vanity metrics. And while audience size and reach is important, it shouldn't be the end all, be all of your social media efforts, even if your primary goal is brand awareness.⠀ ⠀ I have some standard metrics which I benchmark against:⠀ ⠀ 1. Lead generation, qualification and conversion⠀ 2. Referring traffic – CTR⠀ 3. Platform & post level engagement⠀ 4. Share of voice⠀ 5. Audience size and reach ⠀ ⠀ But I'm wondering what you measure? Am I missing anything? Let me know, leave a comment below! 👇 👇 👇⠀ ⠀ #socialvernacular #wespeaksocialmedia #marketingthoughts #marketingquestions #socialmediamarketing #marketing #marketingagency #digitalmarketingagency #socialmediaagency #marketingtip #socialmediatip #digitalmarketingtips #contentmarketingtips #blogtips #seotips #marketinghelp #socialmediahelp #marketingblog #businessmarketing #businesssuccess #marketingstrategies #marketingmanagement #marketingadvice #marketingideas #marketingexpert #marketingconsultant #socialmediaexperts