Digiday

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Digiday takes a global view of the media and marketing industries and confronts the truths in technology’s disruption of these industries. Digiday connects with its audience across web, email, podcasts, a quarterly magazine, a membership program and in-person events.

Location New York, NY
Member Since JUNE 15, 2020
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Social Audience 274K
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Categories
  • Business and Finance
  • Careers
  • Career Advice
  • Telecommuting
  • Shopping
  • Technology & Computing
  • Computing
  • Television
Highlights
How Good Housekeeping's membership is changing the reader-publication relationship

Good Housekeeping is testing what a membership model looks like in conjunction with a subscription product and is finding that the ceiling for accessing exclusive lifestyle content might be higher than what executives originally thought. Less than a year after Good Housekeeping launched its membership program — called GH+ — in June, group digital content director Lauren Matthews said it’s on track to have 10,000 paying members at the one-year mark. Less than a year after Good Housekeeping launched its membership program — called GH+ — in June, group digital content director Lauren Matthews said it’s on track to have 10,000 paying members at the one-year mark. In addition to the print magazine, it also gives members access to all digital content, free challenges and bonus guides (such as a 21-day sugar detox challenge that traditionally is sold in the GH Shop for $9.99), deals and discounts to retail stores and even the chance to be a product tester for brands that are hoping to capitalize on GH’s authority in product reviewing.

Brands use Facebook Shops as a showroom, but not as a conversion platform

Facebook allows merchants to use several different payment options, including PayPal and Shopify’s Shop Pay, but it also allows Facebook Shops to link out to third-party websites. Using this capability, brands are using their Shop as a top-of-funnel tool, rather than a place to transact despite Facebook’s encouragement to transact within its own apps. Facebook allows merchants to use several different payment options, including PayPal and Shopify’s Shop Pay, but it also allows Facebook Shops to link out to third-party websites. Using this capability, brands are using their Shop as a top-of-funnel tool, rather than a place to transact despite Facebook’s encouragement to transact within its own apps.

Confessions of an ex-agency exec on leaving the business — for good

Replaced by Zoom, an always on presentism has accelerated certain clarities about the job obscured just under the surface in the in-person past and has led some agency employees to reconsider their commitment to the business. In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from an media agency exec about why he’s done working for agencies and why he is starting over. Replaced by Zoom, an always on presentism has accelerated certain clarities about the job obscured just under the surface in the in-person past and has led some agency employees to reconsider their commitment to the business. n’t blame people, they have to do what’s best for them, but I knew I’d then have to go and have conversations with all of their clients about them leaving and restaff.

How the rise of 'digital nomad' visas will drive the global battle for talent

Antiquated visa systems required travelers to define themselves as entrepreneurs or workers and required a company to sponsor their stay Antiquated visa systems required travelers to define themselves as entrepreneurs or workers and required a company to sponsor their stay The same strengths like climate, food, and beauty that has made Barbados a fantastic destination for tourism makes it an excellent match for remote workers,” said Peter Thompson, the entrepreneur who first proposed a Barbadian remote work visa in response to the pandemic. * 75% of 2,250 U.S. adults report a lack of meaningful progress toward building an equitable environment at their companies for employees of color and 80% said there is a lack of financial investment in promoting racially diverse employees within their company.

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