Advice Media

That way, when all of the craziness of the past year is finally behind us, you’ll be ready for the crush of new business that’s about to come the way of your practice. it’s more likely to return your practice’s site when answering a query that fits. More positive reviews and ratings will improve the practice’s local ranking. If your practice isn’t coming up in local search, make sure you’re checking off all of the steps above.

After all, practice Facebook and Instagram pages allow patients to see a more casual side of your practice. That’s true in a literal sense, but these practice social media pages do play a role in search. If you post interesting content to your practice Facebook page, this will give potential patients some insight into your practice. So, while it may seem like the place to let your practice’s hair down, so to speak, your social media pages also can play a part in your overall organic search ranking.

This list is a combination of pages Google has visited before, pages that are found when Google follows a link from a known page to a new page, or pages submitted by website owners (sitemaps) for Google to crawl. The most important page to have Googlebot crawl is your practice’s home page. That’s why good design is so important, making it easy for Google to understand each page’s content, along with its links to other areas of your site it needs to learn about. Google analyzes the content of the page, catalogs images and video files embedded on the page, and otherwise tries to understand the single page and the conglomeration of pages that is your site.

While the pandemic has ravaged much of the economy, there was a bright side for aesthetic practices: patients who didn’t lose their jobs or simply transitioned to working from home had lots of accumulated savings that they could spend on aesthetic treatments and procedures. But this year, patients were not able to have surgery for much of the year, as elective procedures were put on hold while everyone tried to get a handle on the number of virus cases that would occupy hospital beds. If there is one guarantee despite the gloom of 2020, it’s that people will continue to want aesthetic surgery and other treatments in 2021 and beyond. The medical aesthetics market is predicted to grow by $5 to $6 billion in the next five years, climbing from $9.4 billion in 2020 to approximately $16 billion in 2025.