You can be creative in all kinds of situations: sports, school, social situations and business (although creative accounting is discouraged and is actually illegal in some places).
For example, if I were to say “apple,” most people would probably think of a piece of fruit – the most relevant and succinct thought response.
However you could also think of Apple Computer, apple strudel, apple martini, apples and pears, stairs, apple pie, American Pie....
Creative people do two things well: They have their frontal lobe serve up many different thoughts and ideas and they find it very easy to form connections between two different subjects.