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In order to give you an objective understanding of these three platforms (Smarp vs Dynamic Signal vs SocialChorus), we’re going to refer to what customers of each of these vendors had to say on G2, the world’s leading peer-to-peer software review website: Let's see how Smarp vs Dynamic Signal vs SocialChorus compare against each other in this category: Smarp has a score of 9.5, while Dynamic Signal has 8.8 and Social Chorus 8.7. So what do the scores in this category look like for Smarp vs Dynamic Signal vs SocialChorus? Let's see how Smarp vs Dynamic Signal vs SocialChorus compare against each other in the Quality of Support category: Smarp has a score of 9.3, Dynamic Signal ranks at 7.6 and SocialChorus at 8.5.

Employer brand is a term used to describe an organization’s reputation as an employer, while employer branding is a set of activities and campaigns employers use to promote their employer brands. According to LinkedIn, companies whose employees share their brand’s social content see a lift in the views that their job postings receive. Here are a few examples of employee-generated content that candidates value: "A day in my organization" type of content featuring stories around employees’ nature of work and the organization’s work environment. Employee communication and advocacy tools like Smarp empower organizations to: Make employer branding content easily accessible to employees by integrating and distributing it to yourentire communications stack, such as Slack, Microsoft Teams, Yammer, SharePoint, Workplace by Facebook, Chatter, and others Encourage and drive employee-generated employer branding content, and measure the engagement and performance of internal contributors Ensure the distribution of appropriate content using sophisticated approval streams and role-based permissions Ensure deskless workforce's engagement by delivering the content to employees' smartphones Enable employees to share the content to multiple social media platforms in a matter of seconds ambassadorship initiatives to to participate Tie employer branding campaigns with specific talent acquisition KPIs, and measure the impact on the overall business success

Employee advocacy software is a solution that helps organizations engage their employees in driving brand awareness, increasing visibility and engagement on social media, generating new marketing and sales qualified leads, and optimizing their talent acquisition and employer branding efforts. Since social media content from employees reach 561% further than official company channels and receives 800% more engagement, there’s no question as to whether social media in the workplace is valuable. Content creation is the biggest challenge with employee advocacy among 53% of employers, empowering your employees to create and share their own content can go a long way in easing your marketing and social media departments’ job. Last but not least, in order to better understand employees’ engagement with content creation, and track their content’s performance, make sure that the software offers analytics focused on employee-generated content.

Social recruitment is a talent acquisition strategy in which employers use social and professional networks to reach and hire the best talent for their open positions. With 79% of job applicants using social media in their job search, it is inevitable that social media is one of the best recruitment channels every organization should leverage. Moreover, job seekers themselves rank social media and professional networks as the most useful job search resource compared to job boards, job ads, recruiting agencies, and recruiting events. If you are looking to improve your talent acquisition strategy with social recruitment and empower your own employees to become employer brand advocates, schedule a Smarp demo.