Neil Patel

We’re living in a world of constant connection, and we can’t be afraid to document what we’re going through as it’s happening. Doing this shows authenticity, and people don’t hire a brand; they hire people. You can’t create a clickbait thumbnail to get people to click on your story. Even if you’re just quickly recording a story about going for a run before hitting the office, talk about how it impacts your performance at your business.

To do this, you’ll first need to think about who you want to find your profile on LinkedIn. Whereas, if you’re using LinkedIn to network and boost your authority, you may want to use broader terms. Even if you’re currently looking for a job, you shouldn’t put “Unemployed”, “Seeking New Opportunities” or similar in your headline. You can use your LinkedIn headline to get noticed by influential professionals and encourage more people to visit your profile.

You’ll want to make sure that for each main keyword you use the Keyword Ideas report to find another 100 that can accompany each keyword. You won’t be able to find everyone’s contact information, but for the people you do, I want you to send them this email: Subject For each result, it will take you to the Backlinks report, which looks something like this: This will give you a list of all the sites linking to your competitor’s article. you may not see anything wrong with that, but the article you linked to isn’t helping out your website readers that much because it doesn’t cover:[insert a few bullet points on how your article is better and different]You should check out [insert your article] because it will provide a better experience for your readers.

Like when you search Google for any query sure you can use browser extensions like Keywords Everywhere to get some data or SEOquake or the Mozbar… I will first roll out a basic plugin like Keywords Everywhere and, eventually, I will add the functionally so you can get that type of Ubersuggest or Ahrefs experience right on Google or on your competitor’s site. For example, roughly 5 years ago I came up with the concept that I needed to go after global markets and compared to any of my competitors in the digital marketing realm, I’ve crushed all of them when it comes to global marketing. Instead, you need to think long term and how you can disrupt your market to make a long-term bet that your competition isn’t willing to make.