Facebook allows merchants to use several different payment options, including PayPal and Shopify’s Shop Pay, but it also allows Facebook Shops to link out to third-party websites.
Using this capability, brands are using their Shop as a top-of-funnel tool, rather than a place to transact despite Facebook’s encouragement to transact within its own apps.
Facebook allows merchants to use several different payment options, including PayPal and Shopify’s Shop Pay, but it also allows Facebook Shops to link out to third-party websites.
Using this capability, brands are using their Shop as a top-of-funnel tool, rather than a place to transact despite Facebook’s encouragement to transact within its own apps.