Donata White

My business besties *totally* get this, but warned me not to say it on social media: I'm not here to be relatable. Do I want to connect with you deeply, celebrate with you, help you achieve all of your business dreams, and develop true friendship and support between us? Absolutely. It's what I live for. But none of that equates to relatability. (And you start to feel differently about the phrase "She's unrelatable" when you realize it's only ever lobbed at successful women and used as a reason to dislike them. Sounds like the patriarchy sneaking in to warn women that becoming too successful means abandonment by the collective..."so don't reach too high, ladies!") It's my job to be a little unrelatable. If I'm going to call you forward into something new and better and bigger than you ever imagined, it is, by definition, not going to relate to your current circumstances. We can love, appreciate, and learn from people we don't personally relate to. And I want you to take that as permission and assurance that you can be loved, appreciated, and well-paid (!), even if you become the most successful, unrelatable version of yourself. What would happen if you shed the unspoken requirement to be relatable? How would you show up? What truth would you be less afraid to speak? And how much permission would you then give others to become "unrelatable" in their own magical way? #womenentrepreneurs #7figurebusinessowner #onlinebusinessowner #businesscoachforwomen #businessocoachforcoaches #socialmediastrategy #attractionmarketing

Vulnerability ≠ trust. You don't need to trust someone with *everything* in order to trust them to deliver results. I don't know my hair stylist's latest health issue or about that time she was struggling with color-correction in cosmetology school...but I trust her to slay my hair every. single. time. I didn't know the names and backstories of everyone who built our home. But I trusted them enough to sleep under the roof they built. Your audience doesn't need you to spill your guts in order to buy. In fact, do it too often, and you come across as the Hot Mess Express instead of the powerful leader and coach you want to be. It alters your coach-client dynamic, and not in a good way. Instead of focusing on being "vulnerable" or "relatable," try focusing on giving your audience what they need in order to make a buying decision: Trust that you're an expert. Trust that your offer will give them results. Trust they're getting incredible value for their investment. Trust that you will, with love, call them to the highest version of themselves as it relates to your work. * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

Why have the imitation when you can have the real thing? 💅🏻 The Bizfluencer Mastermind was designed to be your last stop on the business coaching train. No more seeking support system after support system, program after program for your next breakthrough. It’s time for you to grab hold of the money, influence, impact, ease, freedom and flow you deserve in your business. And because I can't resist kicking off with best-year-ever vibes, when you apply for the Mastermind before the ball drops on New Year's Eve (12/31), you'll also get: 🎉 $4000 off--because you're able to lock in 2023 pricing for all of 2024. Talk about rich girl moves. 🎉 Four (4) bonus 30-minute 1:1 calls with me, to use anytime throughout our time together. These are perfect for when you're launch planning, having mindset hiccups, developing a new program, or any and everything else in your business. 🎉 Lifetime Access to Visual Content Academy, my content production course that helps you create scroll-stopping content right from your phone. 🎉 Lifetime Access to Reel Fast Growth - the only Reels course on the market created by agency experts who work with billion-dollar companies (that's us!) 🎉 12 months of the Influence Content Hub Membership - It's the content membership that makes social media a no-brainer. Never worry about what to post ever again; it's like having my agency in your pocket. 🎉 My 1 Year of High-Converting Social Media Prompts resource (yes, it's as amazing and easy to use as it sounds). I mean, seriously. This. is. IT, Boss. You’re ready to go from successful service provider to legacy CEO. You just need the strategy, support, and sisterhood to get it. And you'll find it inside the Bizfluencer Mastermind. DM me for the link to apply. I can't wait to welcome you. * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

HERE'S WHAT I MEAN ⤵️ I mean you can't operate with the same level of commitment, knowledge, mindset, and support... And expect to get different results. I've heard it a thousand times: "I'll hire a Business Coach when I'm making $X in my business." Okay, but how are you going to make $X in your business when you know you need the mentorship to make $X in your business?! Because if you were going to do it on your own, you'd be doing it already. I'm not saying, "You can't do it on your own" or "You have to spend money to make money." What I AM saying is there's a reason you don't already have what you want. You need to make changes to get it. You need to operate at a higher level. Period. And when you don't know what that higher level looks like in practice, the best thing to do is get into an environment where that level is normalized, standard, obvious. The Bizfluencer Mastermind is that environment. This is my exclusive 12-month mastermind for the businesswoman who wants to go from successful service provider to multi-6-figure CEO, with all of the influence, impact, legacy, freedom & flow they desire and deserve. And if you apply before 12/31, you lock in 2023 prices AND 4 bonus 1:1 calls! Price goes up by $4000 on Monday, so get that application in ASAP. DM me for the link to apply. * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

HERE ⤵️ Because this year, you're going to *decide* things are going to be different. You're done wishing, hoping, thinking about, or just being "interested in" growing a multiple-6-figure business. You freaking decided it's happening. You're going to make the moves. You're going to be consistent. You're going to take massive action. You're going to take radical responsibility. You're going to get the support. (That's where I come in!) This year will be different as soon as you decide it is. Building a successful coaching or service business doesn't come from some magical secret strategy. It comes from YOU, and your decision to do the damn work every. single. day. And when you're ready, I'm here to help. DM me to see how we can work together in 2024 ♥️ * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

Comment "Goal Getter" below for your FREE ticket! 🥂💅🏻 If you're like me, you love taking time to create your vision and set goals for the New Year. But want to know what's even better? Making a plan to actually achieve it all. After 6 years of hosting The Goal Getter Party, I knew she was due for an upgrade. And man, did she get one. For 2024, she's packing an even more powerful punch, with 3 TIMES the content that will skyrocket your business (and life) in the new year. Join our 2024 Goal Getter Party and walk away with... ✨️ Crystal clarity on what to focus on to blow up your business in 2024, ✨️ Your power-packed goals for life and business in the new year, ✨️ Your 2024 digital vision board, ✨️ A complete business plan for the entire year (Yes, I'm giving away my personal business planning template!) and ✨️ Tangible daily action steps to make your dreams a reality. Join the 6th Annual Goal Getter Party, and make this year your best one yet. Just comment "Goal Getter" below and I'll send your free ticket! * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

Comment "Goal Getter" below for your FREE invite to the Business Planning Party! 🥂💅🏻 After 6 years of hosting The Goal Getter Party, I knew she was due for an upgrade. And man, did she get one. For 2024, she's packing an even more powerful punch, with 3 TIMES the content that will skyrocket your business (and life) in the new year. Join our 2024 Virtual Goal Getter Party and walk away with... ✨️ Crystal clarity on what to focus on to blow up your business in 2024, ✨️ Your power-packed goals for life and business in the new year, ✨️ Your 2024 digital vision board, ✨️ A complete business plan for the entire year (Yes, I'm giving away my personal business planning template!) and ✨️ Tangible daily action steps to make your dreams a reality. If you're like me, you love taking time to create your vision and set goals for the New Year. But want to know what's even better?  Making a plan to actually achieve it all.  Join the 6th Annual Goal Getter Party, and make this year your best one yet. Just comment "Goal Getter" below and I'll send your free ticket! * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

Seasons Beatings 🎄🎁✨️ DM me "Trending" to get on my Trending Audio List! I'll send you early trends with viral potential a few times per week. That should help with that pesky algorithm 😉 And if you're frustrated with the algorithm and IG growth, check out my other content for helpful tips! Happy Holidays to you!) * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

HERE'S HOW 👇🏼 The algorithm has changed in the last year, and what was working for Reels in 2021 and 2022 is no longer cutting it. (SAVE this for next time you create a Reel!) Here are a few shifts to make to get more views on your Reels (and therefore more eyes on your content!): 01. Shoot for 5-8 second videos if views are your goal (this is different than if you are using a Reel to nurture your audience). Like it or not, attention spans are short. Plus, shorter Reels are more likely to get replays, driving views up. 02. Add *MAJOR* value in the caption, particularly something your audience will want to use later. This leads to more saves and shares, which tells the algorithm to push your content out. Plus, longer captions take a little while to read, so the video loops in the background while your audience basks in the value you're providing. 03. Hide keywords in your Reel and use them in your caption (planning a whole other Reel explaining how I do this!) 04. Be your own biggest fan! Your own engagement counts, so share your Reel to Stories, like it, and leave a question in the comments for your audience to reply to. 05. Of course, use early trending audio. I recently took a peek at my past Reels, and every trending audio I've used for the last 3 weeks is STILL trending, boosting views weeks later. (DM me "Trending" to get my viral trending audio picks right to your inbox!) And make sure you follow @donatawhite for more tips like this! * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

Here are my results so far 👇🏼 The process of deleting my unengaged followers is *far* from complete, but I have noticed a few really interesting results: 🎉 Engagement and views are WAY up. That was apparent almost immediately, and it just continues to grow. 🎉 I'm gaining new followers--slowly but surely. And they seem to be members of my ideal audience from what I can tell! 🎉 I'm feeling more creative! Making content for a smaller group of people who I know actually *want* to see it is really encouraging. I also realized that this strategy will only work if you do a few things: 01. Create some of your best, most targeted content for 100ish posts *before* you start deleting followers. You've probably already been doing this (especially if you follow me!) 02. While you're at the deletion phase, KEEP POSTING content targeted toward your ideal customer. This will help re-engage your remaining audience and find new potential followers like them. 03. Look at this process as a positive rather than a "loss" of followers. The followers you're losing are a liability, not an asset. They were never going to engage with your content or buy anything from your business. Don't get caught up in the vanity metrics. What questions do you have about deleting followers?! P.S. My 7 Steps to 7 Figures FREE workshops is available now! Inside, you'll learn exactly what to focus on at each phase of your business for maximum sustainable growth. Just DM me "7 Steps" to get access! * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

HERE'S HOW ⤵️ Foundation, foundation, foundation. It's so tempting to shiny-object your way around the internet, trying to piece together strategy from all over the place in the hope that you'll find the one thing you're missing that will be the key to your success. Sorry to be the one to break it to you, but there isn't one key. It's all the keys, over and over and over again. And they're not found in whatever Instagram post that Business Coach you've been following (but refuse to actually hire 🙈) decided to post this morning. At each phase of your journey from service provider to CEO, what you need to focus on changes. Focusing on the right levers in the right order makes all the difference for the speed and extent of your growth this year. Luckily, I've mapped it all out for you inside the 7 Steps to 7 Figures workshop. Inside this instant-access 2-part training, I'm walking you through every step to growing and scaling a business--in order. So you'll know exactly where to leverage your energy and attention this year for maximum growth! Just comment "7 Steps" below, and I'll send it to you! * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

SAVE this for inspiration later! There's no reason why your content can't be valuable *and* look good. In fact, I'd argue that if you're building a 7-figure business, just focusing on substantive quality isn't going to cut it. You need both. So can we please stop just slapping text up on our Reels because that's the thing to do? 😂 I hear online business gurus all the time telling people to focus on the substance of their content rather than how it looks. And yes, that works at the beginning. But you know what else these heavy-hitting, multi-7-figure business owners have? Content that looks freaking good. Something I don't see enough people playing around with on Reels is pairing fonts. Instagram doesn't give us much in the way of fonts to work with, but you can still create some elevated looks in-app. Paired with beautiful footage, they look really amazing! Use these for inspiration next time you create a Reel! * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches

HERE'S WHY ⤵️ Because followers who don't engage with your content or convert into customers are a liability, not an asset. Sure, you could argue that the "social proof" of having more followers is helpful in growing an account... But it simply wasn't helping *this* account. One of the ways the algorithm decides how far to push your content is your engagement *rate*--i.e. the percentage of your followers who are engaging with your content. By keeping around a bunch of followers who never interact with your content, your engagement rate tanks. I'm experimenting with hiring someone who is deleting my least engaged followers to see how it affects account growth. It has only been 5ish days, but so far, so good! My reels views are slightly up, and I've gotten several new targeted followers in the last couple of days. (I'm also experimenting with a few other algorithm boosters that I can't wait to teach on!) What about you...would you ever delete followers? * * * Social Media Strategy, Business Coaching, Digital Marketing Tips, Entrepreneur Mindset, Content Marketing, Instagram Marketing, Small Biz Advice, Online Brand Building, Marketing Strategy, Social Media Growth, Marketing Hacks, Personal Brand, Digital Entrepreneur, Social Media Trends, Insta Marketing, Business Mentorship, Social Media Insights, Digital Marketing 101

HERE 👇🏼 This month, I paid someone to go through my Instagram followers and remove any accounts that hadn't engaged with my recent posts. Y'all, the SHOCK when I learned it was 2/3 of my following! I almost threw up thinking about my follower numbers dropping that low again 🤮 "I run a social media agency! I'm a Business Coach! What will people think when they see how few followers I'll have?!" Turns out, nobody is thinking that much about your follower count. Plus, those dead followers weren't buying anything anyway, so my bank account is unaffected 💅🏻 And so far, it looks like getting rid of the dead weight is going to help my account grow. By getting rid of accounts that aren't engaging anyway, the engagement *rate* (percentage of your followers who engage with a post) goes up. That tells the algorithm that your content is great and should be shown to more similar people. Bottom line: your content gets shown to more people similar to your most engaged followers, leading to a growing, targeted following. That's the theory, anyway. I will continue to share how it goes! Follow @donatawhite to stay updated. * * * #businesscoach #onlinecoach #onlinecoaching #femaleentrepreneur #fempreneur #womeninbusiness #womeninbiz #bizmentor #savvybusinessowner #businesscoachforwomen #businesscoachforcoaches