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That notion is coming from the founders and leaders of cutting-edge retail concepts like Showfields, Area15, Enjoy and Neighborhood Goods as well as from the likes of Nordstrom, which opened a flagship department store and two merchandise-free Local stores, all in New York, in just the last few months. When it comes to customer acquisition, "physical retail is more effective than a billboard," Matt Alexander, co-founder and CEO of Neighborhood Goods, a brick-and-mortar curator of brands (with locations in Plano, Texas and New York), that is often billed as a "new kind of department store. It was invoked by both Dan Pelson, chief operating officer of AREA15, (a mall-like "retailtainment" complex opening in Las Vegas in April), and Tal Zvi Nathanel, (co-founder of and CEO Showfields, a four-story, 14,707-square-foot experiential space in New York that works with emerging online brands), speaking at a featured session on the future of shopping (moderated by Retail Dive). Nathanel, Pelson, Alexander, Stephens and Kevin McKenzie, (a partner at CrowdedSpaces, which derives analytics and measurements from physical retail), all emphasized the importance of creating compelling spaces, providing good customer service, flexibility in how space is used, and assessing the utility of brick and mortar, often with analytics technologies to measure in-store activity.
• J. Crew on Thursday announced that it is "actively exploring strategic alternatives to maximize the value of the company," including a possible initial public offering of its Madewell brand, which could happen as early as the second half of 2019, according to a company press release
• Fred's Inc. on Thursday announced it has retained PJ Solomon "to evaluate strategic alternatives to maximize value for all shareholders
• Chico's FAS on Wednesday announced it will launch a new brand, an intimate apparel collection dubbed TellTale, targeting women ages 25 to 40. • TellTale, which debuts April 24 online only, will offer six bra silhouettes and matching undies in sizes 32A to 40DD and XS to XL, with most bras ranging in price from $39 to $49, according to a company press release