elizabethhensonphotos.com

• So, how DO you go from side hustle to full time entrepreneur? One of my Shine the Light students recently asked if I could do a podcast episode on the secret to going entrepreneur and I thought that was a great idea! Even though I’ve shared parts of that process throughout the years, I’ve learned so much over the past year. The advice that I’m going to give in this episode is different from the advice I would have given even six months ago! A lot of the tips I’m going to share with you are things that I was doing subconsciously or instinctively (including some advice from that I got from Google back in the day!), but these are the things that I’ve realized entrepreneurs need to go full time

* How is the Shine the Light Society going? * What does Baby #3 mean for my businesses? If you follow me on Instagram, you know that we’re very excited to announce that we’re expecting Henson Baby #3! When I asked for feedback about what you’d like to hear in this episode, it seemed like everyone wanted to hear about this new change. While my podcast always contains a little bit about me and my personal life, I’ve never dedicated a full episode on what’s going on in the Henson family life

When it comes to the people who are going to interact with your business, we can divide them into two categories: warm traffic and cold traffic. I’m always coming up with great ideas to attract warm traffic to my business, from webinars to the Shine the Light Society. Take Cold to Warm with Collaboration Collaboration is a great way to convert cold traffic to warm traffic. When you collaborate with people in your audience, you can organically convert cold traffic to warm traffic.

• How can we scale our business to not only continue to grow but reflect our values and goals? I’ve been a photographer for six years. I truly love it, and I love serving my clients the way I do