Alana Rossi
Eyewear Stylist & Business Consultant
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As an eyewear rep in California, I created my social media pages to network with new accounts and gain new business. After awhile, my Instagram account became much more. It has evolved to an extremely engaging audience of optometrists, opticians, eyewear reps, optical shops and optometry practices all over the country.
These followers trust my opinion because I only talk about things I believe in. I educate my followers on optical trends, technology and business best practices. Featured in the leading optical industry publication, Vision Monday, in July 2018 and part of the EyeStyle Influencers network, it's only just the beginning of California Glasses Girl.
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Create a memorable experience for your patients with Instagrammable backdrops. These backdrops add a touch of charm and boost patient engagement. Do you have something similar in your practice or optical shop? #MerchandisingMonday #PatientExperience #visualmerchandisingideas #eyecareprofessionals #opticalshop
When I talk eyewear capture rate with practices, I often hear the excuse of having a lot of contact lens patients as a big reason for their low eyewear capture rates. But here’s the reality: it’s not just about contacts. It’s about seizing the opportunity to provide sunglasses and backup eyewear to your contact lens wearers for comprehensive eyecare AND business growth. Here are a 5 ways to do this: 1. Package Deals: Offer discounted packages that include both contact lenses and sunglasses or backup glasses, encouraging patients to purchase both items together. 2. Loyalty Programs: Implement loyalty programs where contact lens patients can earn rewards or discounts towards sunglasses or backup glasses with each purchase of contact lenses. 3. Referral Incentives: Offer incentives for contact lens patients who refer friends or family members to your practice, such as discounts on sunglasses or backup glasses for both the referrer and the new patient. 4. Educational Materials: Provide informative brochures, videos, or blog posts in your practice and on your website that educate contact lens wearers about the importance of sunglasses for UV protection and backup glasses for emergencies or eye fatigue. 5. Doctor Recommendation: Prescribe sun protection for ALL patients at the handoff. BONUS (and my favorite): Curate a selection of fashionable & fun sunglasses along with classic styles so that your patients don’t want to shop for their sunnies elsewhere. 🕶️ Save this post to refer to the tips later and share this post if you found it helpful. 🕶️👓 Opticians, optometrists, eyecare practitioners, eyecare professionals.
Living that double life: business meetings by day and negotiations with a toddler dictator at night. #balboaparksandiego #businessconsulting #workingmomlife #SanDiegoMom #SanDiegoMoms #toddlermomproblems #sandiegolife #sandiegoblogger #sandiegobloggers #liketkit #ltkkids #LTKfamily @shop.ltk
Work hard. Play hard. Celebrated the holidays and the end of 2023 with some of my Luxottica Synergy teammates at the historic Mission Inn in Riverside. Highly suggest visiting the Mission Inn at Christmas for their annual Festival of Lights. It’s truly magical! #EssilorLuxottica #riversidecalifornia #missioninnfestivaloflights #missioninnhotel #socalblogger #synergyteam #eyecareprofessionals
Work hard. Play hard. Celebrated the holidays and the end of 2023 with some of my Luxottica Synergy teammates at the historic Mission Inn in Riverside. Highly suggest visiting the Mission Inn at Christmas for their annual Festival of Lights. It’s magical! #EssilorLuxottica #riversidecalifornia #missioninnfestivaloflights #missioninnhotel #socalblogger #synergyteam #eyecareprofessionals
Living our sunniest life in San Diego, one pair of shades at a time. Thank you to @jennifer_regnier_photography for ALWAYS getting the best shots! #DesignerSunglasses #glambaby #pradasunglasses #oakleysunglasses #balboaparksandiego #SanDiegoMom #SanDiegoMoms #sandiegolife #sandiegoblogger #sandiegobloggers #liketkit #LTKsalealert #LTKbaby #LTKfamily @shop.ltk https://liketk.it/4pTTq
Beautiful weekend with beautiful badass optical women! Grateful that I got to be a part of the Optical Women’s Association’s first ever Unplugged Retreat! #OWAUnplugged #opticalwomen #womensupportingotherwomen #womenempowerwomen #womeninoptometry #eyecareprofessionals #opticalindustry
Step into a world of luxury eyewear with these three incredible Tiffany frames. Which one catches your eye? 👓 Save this post (the little bookmark icon) so you can refer to these styles to ask your rep for them! #TiffanyEyewear #TiffanyGlasses #luxuryeyewear #OpticalShop #opticians #optician #eyeweartrends #sandiegoblogger #glassesstyle #luxottica #luxuryglasses
Framing the future of vision with my #EssilorLuxottica family. 👓 Sharing laughter, lenses, and limitless possibilities with our SoCal Inland Empire Vision Source customers 2 weeks ago. 🤝 How do YOU define clarity and style for every pair of eyes? #BestOverallProgressive #VariluxXR #BusinessDevelopmentManager #visionsource #eyecareprofessionals #opticalshop #progressiveglasses #WeAreEssilorLuxottica #flashbackfridays
Using relevant, targeted hashtags on your posts and stories is still one of the best ways to get discovered by new audiences on Instagram which can translate to more customers for your business. How to Use Them Using #glasses has been used 24.5 million times, meaning the likelihood of your post ever being seen by someone who searches that hashtag is almost impossible. While the most popular hashtags on Instagram have been used millions of times, that doesn’t mean you’re going to get a ton of likes and comments simply by adding #glasses, #sunglasses or #happy to your posts. Using #glasses has been used 24.5 million times, meaning the likelihood of your post ever being seen by someone who searches that hashtag is almost impossible.
I don't go into my personal life very often because I prefer to keep my work life and my personal life separate, but this applies to both. HOWEVER, you can network and apply for jobs in your spare time, you can take classes to educate yourself for other jobs, etc, to work towards obtaining a new job aka changing your situation. However, I didn't realize until recently, how much my overall happiness effected my professional life. This Forbes article from November, discusses the happiness and success correlation and also lists 4 things you can do (from positive psychology leaders) to help you make your happiness a priority.
$20 (I'm obsessed with dogs and glasses, why wouldn't I own this? ! ) CR Gibson Gold Heart Glasses $18 Kate Spade Large Literary Glasses Notepad $14 CR Gibson Wink Keychain $10 (This actually "winks" depending the way you move it.
When Daylight Savings Time ends and sunset is before 5pm in Southern California, that means I’m spending a good amount of time driving at night. As I’m driving, I’m constantly switching from looking ahead, to my mirrors, to my dash and sometimes shifting my focus so often causes my eyes to get tired quicker, particularly at night. If you have a patient who spends long periods of time on the road commuting or otherwise, DriveSafe lenses from ZEISS could be a great recommendation to fit their driving vision needs. DriveSafe lenses cut down the glare from the headlights of oncoming cars and reflections from wet streets or street lamps while also offering unmatched clarity in poor light conditions.