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PinkPot is a design & photography studio that enables entrepreneurs and bloggers create an effective online presence to help grow their business.
I wouldn’t be lying if I said Pinterest is the stand-alone cause for at least 70% of where my business is today. ‘Cuz having a business profile gives you access to a lot of tools like : Pinterest analytics, Promoted pins, Buyable pins and most importantly rich pins. But if you sell your products on your own website, here’s a quick guide on how to enable rich pins on your website / store. Although I use BoardBooster to send out pins for me throughout the week, I do login and spend time on Pinterest actively.
I often don’t talk too much about website platforms ‘cuz I work on projects on all kinds of platforms – WordPress, Squarespace, Shopify – I ‘ve worked with various templates from Hayden and Bedford to the recent ones like Skye and Farro, and I feel by far Brine is the most versatile of the lot. Instead of looking at the plethora of Squarespace templates and designing your website around one, its important to narrow down your requirements and choose a template that works for your goals and requirements. I would definitely recommend narrowing your search to the Brine family as I ve done the research for you, but if you would like to explore other templates – go for it!
Here’s how the web design style guide turned out: I also designed a set of icons for the website design to use on the blog and shop pages to signify the categories: Wireframes: Here’s a quick shot of the wireframes for the product pages: Mockups: Once we got a handle on the wireframes, I dressed them up to create the mockups. – they have the exact copy + photos + graphics all in place to give the exact feel of how the page would look like on the LIVE website. Here’s a quick shot of the mockups for the home and about pages: I often don’t talk too much about website platforms ‘cuz I work on projects on all kinds of platforms – WordPress, Squarespace, Shopify –
Here is a quick illustration outline the web design process briefly: There is a misconception that a brand designer along with designing the visual brand identity also builds websites. A web designer uses the brand identity that the brand designer has developed in order to design the website. So a brand designer, web designer and web developer all play different roles in the end-to-end design of a brand and website. The web designer often works with the brand designer to understand the nuances the brand and uses the brand identity to move forward with the website design.