Pedro’s tip for running free challenges is to give your participants a small upsell and then use some of that money toward paid ads for future challenges.
Yet, Pedro’s also launched challenges, and helped businesses with their challenges, that have focused on making money.
If your offer is $2,995 or below, use a sales pageIf your offer is $3,000+ have an application that goes to a sales call
Through Pedro’s experience, he’s found that $995 seems to be a hot price point for offers (but of course this can vary by niche).
Now that you know why you’re running your challenge and what you’re going to offer, it’s time to figure out your big idea.