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Really liked this article on the Service Excellence website http://www. serviceexcellence
Carolyn from Connect Marketing did a recent survey of small businesses with some interesting results. The survey highlighted that 89% of small business owners considered marketing as either their first or second priority, yet an astonishing 74% said they did not have a marketing plan! Failing to plan is planning to fail and a well thought out plan that has at least six strategies working in tandem is the only way to generate a consistent flow of quality leads, month in and month out
Instinctively, every small business owner understands the importance of brand equity, even if they may not be able to define the idea. Marketing-speak aside, brand equity is how your customer recognizes why you are different and better than the alternative