Flowers Communication Group

While each well-intended accolade acknowledges the contributions, plight, and gains of the Black community, we as communicators and journalists must boldly continue telling our story and history. As a child, I listened to my father and his family recount their experiences as they marched with Rev. Dr. Martin Luther King Jr., discussing the countless marches and sit-ins to protest racial injustice. My mother’s activism focused on serving Chicago’s Westside communities. Black History Month 2021, Dr. Martin Luther King, Dr. Martin Luther King Jr., MLK

Real life sisters themselves, Micah, Monet, and Janae launched a YouTube series called Black Ivy Sisterhood, in order to strengthen and broaden the sisterhood among women striving to be their best selves. Through their Black Ivy Sisterhood platform, they encourage a broad and diverse audience to believe in the power of their story, the imperativeness of sharing it with others, and the importance of building community throughout one’s life journey. As Black women, who have spent most of our lives in spaces where we are not well represented, we wanted to create a platform where we can share our individual and collective stories as a source of inspiration and encouragement to women striving to be their best selves regardless of who or what they encounter. However, we recognize how different our lives have been and how different the lessons we’ve learned, places we’ve gone, and people we’ve met are because of our individual interests, choices, and personalities.

On the latest episode of Flowin’ with Queenie and Dani, we celebrate the agency’s anniversary by taking a look back at the past 29 years of Flowers Communications Group to highlight some of our favorite projects and campaigns. Posted on July 29, 2020 | Leave a response | Posted in Advertising, Branding, Business, Communications, Diversity, Diversity, FCG Latino, Media Relations, Multicultural Public Relations/Marketing, Multiculturalism, Public Relations/Marketing, Women Executives, Women Executives Tags: Advertising, Branding, Diversity, Diversity and Inclusion, equity, Inclusion, MarComm, Marketing, Marketing Communications, Multicultural Communications, Multicultural Marketing, Public Relations

From newly appointed Chief Diversity and Inclusion officers across different agencies and brands to newly formed committees and initiatives ready to take on the job of diversifying teams and creating true opportunities for inclusion, being competitive in today’s marketplace means diversity from the top down. We have several platforms, with analytics available, to better understand these consumers such as research reports from Nielsen and others, to reviewing culturally impactful content from leading multicultural influencers and media professionals. Their varied point-of-views help paint a picture of diverse consumer segments that when coupled with valid research and expertise, can help drive the creative components of a campaign leading with multicultural insights. As it relates to marketing to diverse consumers, it’s always best to bring in the experts at the beginning to avoid having to repair brand damage from an offensive campaign.