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Global tech PR specialist network, the With Global Alliance, announced it has welcomed 5 additional members: FirstCom Comunicação in Brazil, VinciPR in Russia, Frau Wenk in DACH, GinjaNinjaPR in South Africa and DOK30 in BENELUX. With these new members on board, the With Global Alliance is now able to represent clients in 26 countries: the U. S., Canada, Brazil, UK, France, Germany, Austria, Switzerland, Spain, Italy, the Netherlands, Belgium, Luxembourg, Russia, South Africa, India, China, Singapore, Indonesia, Malaysia, the Philippines, Thailand, South Korea, Japan, Australia and New Zealand. All agencies share experience in sectors including martech, fintech, IT, and edtech, among others but the new members bring deeper experience in tech verticals including medtech, telco and retail tech. VinciPR was founded in 2017 by Alexander Izryadnov and Masha Lapuk with the aim of supporting tech businesses with their PR and communications in Russia while growing the agency’s presence in China, South Korea and Japan where they support Western companies looking to enter these markets.

Affect, a public relations and social media agency specializing in technology, healthcare and professional services, was selected by Unbound Tech, the leading provider of multi-party computation based cryptography platform for enterprises, for public relations services. Working with a variety of companies ranging from cryptocurrency exchanges to Fortune 500 corporations, Unbound Tech currently offers solutions for hybrid cloud key management, Virtual HSM, crypto asset security platform (CASP), blockchain key management and more. Having previously worked with other B2B tech agencies, Affect checked every box associated with current needs and more,” said Ami Sterling, Senior Director of Marketing, Unbound Tech. Having personally worked in cybersecurity for more than a decade, the Unbound story – its technology, its leadership and its continued innovation – is truly differentiated in the market,” said Brittany Bevacqua, SVP at Affect.

Affect, a public relations and social media agency specializing in technology, healthcare and professional services, today announced that it was selected to lead the North American public relations efforts for Modern Systems – an Advanced company and leading global provider of application modernization services. Through its acquisition by Advanced, the UK’s third largest provider of software and services, the size and scope of its application modernization offering and practice has doubled, strengthening their global foothold as a modernization software and services powerhouse. The campaign will support the rebrand of Modern Systems to Advanced, designed to increase and establish Advanced’s brand awareness among the company’s target audiences and narrative around application and legacy system modernization. While many brands, mass media, and thought leaders might consider technology like AI or blockchain as the pinnacle of digital transformation, what some don’t realize is that the most important and foundational piece of the transformational puzzle actually begins with modernization of legacy systems,” said Melissa Baratta, Senior Vice President at Affect.

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