Caliber Group

The Caliber Group, a brand marketing and public relations agency based in Tucson, AZ, is seeking a Marketing Account Manager to join its growing team. Caliber’s Marketing Account Managers are the marketing consultants, strategy drivers, campaign/project managers, and leaders of client work within the agency. Manage client and agency team relationships, understand personalities, and tailor working/communication styles to individuals to build the best relationships possible to produce results. Lead agency team work on projects by being the client expert and advocate while balancing agency process, procedures, and budget needs.

If you are in a business-to-business environment largely targeting other businesses for revenue, research is showing that the intent to purchase goods and services is still strong with more than half still considering purchases. In our next edition of “How to Promote Your Business During the New Normal,” I’ll provide more in-depth information about six more consumer trends that are impacting brands and how to address them through smart marketing strategies. Her award-winning creative has been featured internationally in design and advertising publications, and her leadership skills have been recognized by the American Advertising Federation Tucson, Greater Tucson Leadership and the Arizona Small Business Association. Kerry currently serves on the executive board of the Arizona Small Business Association, American Advertising Federation Tucson Educational Foundation, Local First Arizona and the University of Arizona Alumni Association Governing Board.

COVID-19 has accelerated the global shift to digital, and successful companies will use advanced analytics to combine new sources of data with their own insights to make better and faster decisions and strengthen their connections with customers. CEOs will need to set an ambitious digital plan to address how their companies can address the new way we work, socialize, travel, get medical care, recreate, and conduct many of the routine activities of life. This may include launching targeted marketing and sales campaigns to win back loyal customers; developing new customer experiences focused on increased health and safety; adjusting pricing and promotions based on new data; reallocating marketing/sales spending to proven growth sources; training the sales force to support remote selling; creating flexible payment terms; digitizing sales channels; and automating processes to free up sales representatives to sell more. The companies that emerge stronger from the pandemic will disrupt the status quo and step confidently from this crisis into a changed, new world by building new businesses and profit lines that respond to changing consumer needs.

You should also use available time to conduct a critical review of your marketing communications tools including your website, online marketing plan, social media efforts, search engine strategies and use of traditional media. Thanks to the many brands and members of the ad industry who shared images and data used to create this presentation, including Google, Social Media Today, ComScore, WWD, Clearchannel Outdoor, AdWeek, Forward Influence, Thrive, NYTimes, Forbes, MorningConsult, AdRoll, Think with Google, Harvard Business Review Survey, AMI, Redbubble, 2020 Her award-winning creative has been featured internationally in design and advertising publications, and her leadership skills have been recognized by the American Advertising Federation Tucson, Greater Tucson Leadership and the Arizona Small Business Association. Kerry currently serves on the executive board of the Arizona Small Business Association, American Advertising Federation Tucson Educational Foundation, Local First Arizona and the University of Arizona Alumni Association Governing Board.