FitBodyArt

If you don’t know who you’re sharing information with, you won’t know what information to share. Sometimes your brand might be universally helpful for all age groups (e.g. health, fitness, love), but it still puts a personal touch on your posts to speak to a specific stage of life and you don’t want your audience to be too broad. Sure, I might have some young people watching my account and building their passions and dreams for the future, but they don’t make up the majority of my followers, so it wouldn’t make sense to speak to the <1% of adolescents following my account when 99.9% of the people I could successfully inspire are adults. just hoping to write a post that speaks to a large variety of people in a personal way, sometimes it’s helpful to know how to emotionally connect with people using universal commonalities.

If your goal is to share your journey from beginning to end on a new lifestyle change, that may be an exception of an area that’s okay to use as a “brand” even though it’s a new thing in your life. The danger of involving a group of fans on your “new” lifestyle journey is that you’ll get people involved and then realize it’s not for you; now you’ve built a fanbase for a subject that you don’t connect with anymore. A fitness influencer may expect to eventually get free supplements, free activewear clothing, paid travel to fitness expos and free entry, and paid promotions for fitness products/supplements. If you’re an upcoming influencer or have already obtained a large influence and you’d like to be in a focus group, fill out a request form on our “contact us” page and let us know what your area of branding is so we can match you with a growth group in your industry.

Sometimes celebrities will use their popularity and influence to encourage an audience to buy a certain pair of shoes, to drink a certain type of soda, or to wear a certain brand of clothing. According to Forbes, a company is choosing to market through an individual that people connect with (e.g. buying Paula Deen’s pot and pan set) rather than marketing directly to the audience (e.g. a TV commercial where an unknown commercial actress is seen preparing a meal in a certain pot and pan set). When you buy a product because someone you trust as a categorical expert has recommended it (for example, Michael Jordan has suggested a certain pair of shoes for basketball practice), you’re more inclined to believe their product knowledge is accurate and helpful. Write down the username, approximately how long they usually go without posting before posting again, what category each account represents (lifestyle, fashion, fitness, technology, luxury, beauty, self-acceptance, etc), how many comments they average, what type of picture and video content they have, whether or not they use professional photogs and videographers or their own resources to product content, what kind of stuff they put on their story, and any other details that stand out to you.

Our primary mission for FitBodyArt Growth Groups is to bring people together who have common goals and place them in growth environments that support those goals by providing peer-support, mentorship, endorsement opportunities, and strategies and tools that will build a larger social media following. Some people want to be an influencer because they want a life where they get paid to do nothing, but others want to be influencers because they have a journey to tell, projects they’re passionate about, and lives they hope to make an impact in. Even if your social media following isn’t very big yet, we assess your potential and eligibility to join a group based on your commitment to your goals and your desire to add value to the lives of others. If you’re new here and want to learn more about social media strategies on Instagram, subscribe to our blog and follow us on Instagram!