ClickChainz

It’s time to hop on the video commerce wagon where conversions are much higher than product pages with just stills and text. The surprise is that ClickChainz load faster than photo and text based pages, which typically consist of 100-300 little pieces of graphics and code. Here’s a typical ClickChainz waterfall with 9 requests and the resulting 1.3 second load time: Picture the same chart more than 6 pages long, with 346 separate objects loading. Pages that load in 1.0 – 1.7 seconds, capturing 2x more audience than a typical 4.0 second page and 8x the audience that persists to 7 seconds.

With brick-and-mortar stores focusing on digital shopping platforms retailers should be inspired to enhance their online user experience (UX), especially on mobile devices. In a recent study by Mobify, though the average mobile shopper will spend 5 minutes and 45 seconds on an online shop, 50% of mobile shoppers will spend less than 3 minutes before leaving. What they observe is ClickChainz shoppers who are deeply engaged with enriched video that delivers personalized experiences, signficantly longer dwell times, and conversion rates that promise to transform digital commerce. It’s fast and responsive ClickChainz, easily integrated into existing ecommerce systems, that will command the user experience for the next generation  of e-commerce.

Static photos show consumers what a blouse or skirt looks like, but videos provide customers with a 360-degree view of garments in motion. These shares expose products like women’s clothes to a wider audience and encourage other social media users to like and comment on the content. ClickChainz provides mobile users with a smooth, seamless experience that utilizes full-screen motion, game-like interaction and the atmosphere added by sound. Consumers prefer to share videos online and are more likely to make a purchase after watching video content.

Research shows that the average attention span is now eight seconds — down from 12 seconds in the year 2000. Using short and exciting videos to showcase your products is much more effective than posting still images and big chunks of black-and-white text on your product pages. After these 10 seconds, engagement rates decrease significantly, and shoppers are more likely to scroll down your page or hit the ‘back’ button on their browser. Seventy-one percent of shoppers think videos explain products better, while 58 percent are more likely to trust companies with videos.