Paula Schuck
Travel, Health and Wellness Writer
Score (What’s this?)
Perlu Network score measures the extent of a member’s network on Perlu based on their connections, Packs, and Collab activity.
Pulse (What’s this?)
Perlu Pulse score measures how active a member is on Perlu, on a scale of 0 to 100.
Family travel writer from London, Ontario specializing in health and wellness plus adventuresome family getaways. We are an active family skiing, swimming, hiking, camping and zip lining together. My kids are now teens and they are experienced travellers too. Follow our adventures at Thrifty Mommas Tips and on @inkscrblr social channels. Former daily news reporter and magazine writer also published in trivago.ca, CBC.ca, Today's Parent and more.
You need someone who can help you hear the buzz, filter through it and capitalize on the tools to create the conversation and access the audience that you need. By the third quarter of 2019, Facebook had 45 billion monthly active users Instagram now has over 1 billion monthly active users 79% of Twitter users like to discover what’s new, making it the top platform for discovery. (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Facebook (Opens in new window)
Whether the topic matter is logistics, best family vacations or parenting matters – winning blog posts all rely on these qualities to make people stand up and pay attention. Winning blog posts have a strong voice and finding yours may take years. Here’s a post I wrote years ago about finding your voice as a writer. Tone has to suit the topic matter of course, so find an authoritative tone and voice when communicating something technical about your business or locate a conversational tone when talking about parenting matters in which you are looking to build audience and establish your authority.
If you know your business needs social media marketing but you hate twitter and Instagram and Facebook then you are not doing anyone any favours by setting it up and administering that platform every day. Yes practice helps, but if you still are really not good and you struggle with what to tweet or how to manage that customer on Facebook…worse yet if it takes you three hours to post a photo and caption with hashtags to Instagram you are wasting time that could be spending making money. So you may need someone even just part time to pick it up after hours if you really need time off after 5 p.m. Listen Click to print (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new window)
Well, here’s a bit about SEO and why your business needs to consistently work to use Search Engine Optimization best practices. In a smart internet marketing plan, Search Engine Optimization is used not only improve the visibility of your website in search engines, but to also determine how a search engine works and to take into account the different searches conducted by individuals on the internet. Generating a lead has long term potential for your SEO efforts and a satisfied customer will not only become an ambassador for your business but can easily introduce a new and steady flow of interested consumers. Click to print (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Pinterest (Opens in new window)Click to share on Facebook (Opens in new window)Click to share on Google+ (Opens in new window)