The Crew

Brands like ASOS and NA-KD have made a showing on Peyton’s Instagram, and we can’t wait to see what’s next! There’s no question that this pop-star is going places; she has reached number fifteen on the Billboard Charts, appeared on the Dr. Oz Show, and has had a viral video that reached ten million hits! While being a mom to a four-year-old boy, Jessica still makes time to work with brands like NYX Cosmetics and JCPenney. With singles that have reached over 300,000 streams on Spotify and national anthem performances for both the Mets and the Phillies, this powerful performer continues to own the stage.

Perlu has been a great business tool – not only for working with various brands, but also for collaborating with other content creators. Different niche packs are set up to make it easy to find specific groups of content creators that you either want to work with or target for a collaboration. One of the best aspects of connecting with brands and working on campaigns is that much of the information on the brands and other influencers is directly on the platform. There is a range of creators and brands on the platform, and once you get the hang of both creating and searching for specific Collabs, it can be a huge business tool.

Dozens of professionals came together to discuss how to navigate through the challenges that have arisen in the marketing landscape this year and how brands and influencers can work together to overcome these difficulties. We collaborated on some amazing campaigns Perlu pulled together a Pack of over 40 gluten-free influencers for Schar to promote their new hot dog rolls, hamburger buns, and other gluten-free products. The most successful partners were re-engaged to share Instagram stories promoting Schar’s new sampling box. The second phase was the Classic Laddie Challenge, where 17 partners published content across several social platforms, reaching an audience of 1.3 million followers.

They are going to be more selective in the people they work with, and the projects they accept, as they try to determine what the new business environment looks like. Do your research; read up on the industry you’re pitching and make sure you’ve updated your pitch to be more focused, more fine-tuned, to how that industry is changing. The Brands you’ve worked with in the past will likely have smaller marketing budgets, meaning they will not be able to take on the same number of projects that they have in the past. I fully accept your answer, but so I can have a better chance the next time I contact you, will you share with me one or two key points that, if done better, might have put me in a better position?”

’ll take an educated guess that this is not her real name), told me that she worked for a company called teads.com, that she represents multinational brands like Accor, Nike, and Pepsi, and that she wanted to pay me $600 per ad to run 2 ads per day on my page. At this point, we still haven’t quite managed to specify that she’s talking about my Facebook page, but from some quick initial research, teads.com is indeed a legitimate media platform, who work with the world’s best publishers to distribute online ads to 1.5 billion people every month. $600 per ad is not an unheard of amount of money for running a sponsored ad on your page, so this in itself wasn’t necessarily a red flag, though influencers who I’ve spoken to since have been ‘offered’ as much as $5,000 per ad, in order to get them to take the bait. Facebook Business Manager allows you to grant different levels of access to your ad account, for instance where an advertiser might want to set up ads on your behalf, or access your analytics to track performance.

I am into adventure sports and being indoors, so it would’ve been very difficult to find partnerships while being stuck at home without Perlu’s active community!” I’m thankful for Perlu because I am able to manage my collaborations for my websites and content, and engage my audience with just a touch of a button. I am so thankful for the chance to be able to find opportunities to promote several brands on my Instagram page. Despite all the chaos that the pandemic caused, online marketing opportunities have increased so much for influencers!” From our family here at Perlu to yours, we wish you happy feasting!

Perlu’s very own CEO, Andre Echenique, was recently featured in an article on SmartBrief. In it, he discusses the trends in influencer marketing this year and what brands should look for to create successful influencer relationships. * Find the right influencers, which is easy to do with Perlu Packs.

Her Hasselback Potatoes call for a touch of creamy Philadelphia Light and her work-from-home sandwich lunch comes with a dabble of Baxters Classic Tomato Chutney. From crispy potato-filled samosas to glazed donuts, you definitely won’t want to miss Hetal’s next recipe! Heather Johnson, the Food Hussy, has fresh takes when it comes to comfort food Cristina’s wheatless comfort food will have your Instagram feed looking delicious.

Striving toward a healthy lifestyle can be tough, but these health and wellness influencers on Perlu are here to help encourage and inspire. Hayley’s kitchen door is wide open for new Perlu Partners, so make sure to add her to your Packs! Educating her followers about “wellness engagement, healthy homes, nutrition, and chronic disease outcomes” is the daily grind for this dedicated researcher. Whether it’s leg day or arm day, be sure to check out this fitness connoisseur’s content for the best workout inspo.

Piecing together unique spaces in apartments, traditional homes, and even log cabins is the day-to-day grind for these home decor influencers. Breakfast tables adorned with woven mats, shelves filled with elegant trinkets, and a rustic dresser at the foot of her Lull bed all work together to create a classic country vibe. Whether it’s decor staples like Bed Bath & Beyond or online powerhouses like Wayfair, this interior decor expert uses all of the best brands to make her house look like it belongs in a magazine. This green-thumbed interior designer posts DIY home decor tricks that allow a glimpse into her Bay Area lifestyle.