sabre.com

In an interview at ITB Berlin 2021, Sabre CEO Sean Menke outlined how he set up Sabre to enable change beyond the pandemic. We believe that the initiatives we have been able to set up through 2020 and are continuing to work on now will enable us to reshape travel in the years and decades to come. Sabre wants to enable intelligent retailing by providing the technology that allows its customers to create unique, relevant and appealing offers and distribute them through multiple channels. We are committed to our vision to create a new market for personalized travel by 2025 and intend to deliver on that vision by continuing to focus on our own tech transformation and on developing and delivering flexible, differentiated products that help our customers drive revenue and yield.

…Google Cloud will help to accelerate our digital transformation and ability to create a new marketplace and critical products and systems focused on our customer needs for decades to come. The prices and options were determined by yield management algorithms and models managed by specialists–and the introduction of new products or retailing combinations was often manual and time consuming. Once coded and trained, these ML models learn to automatically segment users into meaningful subsets, creating truly personalized offers: the right price bundle, for the right customer at the right time. The accelerated pace of change in this new environment requires AI technologies that enable “an expansion of data sources for the real-time and predictive analysis of data for better decisions and the optimization of many workflows” (Phocuswire, 2018).

Launched in October 2020, Sabre Developer Partner Network provides an open platform which enables the intersection of supply and demand between Sabre Developer Partners and Sabre connected agencies. Through Sabre Developer Partner Network, travel agencies will be able to easily identify the best Sabre Developer Partner that satisfy their unique business needs for tailored custom solutions. For Sabre Developer Partners, the Developer Partner Network provides an opportunity to promote themselves and offer personalized services, increasing revenue and business opportunities. As part of our effort to enhance our support and services to Developer Partners, we are also pleased to announce a new Partner Tier system, which launched in January 2021.

Going beyond the rules with Sabre Travel AI ™ Moving beyond rules-based systems, companies like Netflix or Spotify have been utilizing machine learning (ML) to help them handle large datasets, tailor their offering and improve user retention by recommending content to users they might not have initially chosen on their own. Created as part of their strategic innovation framework, Sabre Travel AI ™ combines Sabre’s travel expertise with Google Cloud’s infrastructure and AI capabilities, allowing machine learning models to be integrated into existing and future Sabre products faster, and with more scalability than ever before. In the future, travel agencies will have access to these dynamic offers via Sabre Red 360 and Sabre APIs, enabling the presentation of more relevant offers to travelers and in turn, optimizing their revenue and increase customer satisfaction. The industry’s adoption of ML and AI will support this evolution towards personalized offers, by helping present the right offer, at the right time, to the right customer.