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An example of this is artificially making a large quantity of low-quality websites and linking them back to your main website in an attempt to fool search engines in thinking you have more backlinks. Another example of a black hat SEO tactic is doing the same example mentioned prior, but instead of pointing the backlinks to your website, point them to a competitor in hopes search engines assume they were attempting to break guidelines and get penalized. For example, just because someone mentions they’ll take care of your website, there are oftentimes limitations because an SEO provider and website provider have related but different roles. Even if you don’t quite understand the specific SEO services you may need, when communicating your goals to your SEO provider, they should provide you an optimal strategy in return.

We are super excited to share with you that our award-winning video product, Drive has been highlighted as an effective marketing campaign to connect and attract the Gen Z audience in the new Amazon best-selling book by Jason Dorsey, ZCONOMY! Gen Z has completely different shopping and buying behavior than the previous generation and most businesses, especially auto dealers, are not built to sell and market to this audience. Force Marketing’s cutting edge, dynamic video product DRIVE as the ideal platform to market to GenZ and beyond. DRIVE is unique in that it allows dealerships and OEMs to utilize 2D and 3D video based on the specific inventory each individual shopper is in the market for, making it personal and relevant to each consumer.

ZConomy speaks about how leaders have to change their hiring strategies and think in different ways about sales and marketing if they want to appeal to Generation Z, and how this generation will change everything after it. Drive automatically manages and optimizes your marketing campaign across a variety of social media platforms, and it’s this kind of omnichannel marketing that helps businesses connect with Gen Z customers. The book includes 60 generational studies that help illuminate what growth strategies work when companies are trying to attract Gen Z consumers. The book includes 60 generational studies that help illuminate what growth strategies work when companies are trying to attract Gen Z consumers.

Force Marketing is a digital ad agency and we’re already benefiting from our TruOptik Partnership in a variety of ways. I believe that the partnership will prove extremely fruitful with respect to Force Marketing’s short-term and long-term goals. Specifically, the marketplace was designed to power audience targeting throughout the entire media ecosystem, whether it involves in-game ads, or audio ads on streaming platforms. I believe that the data opportunities with respect to streaming shouldn’t be downplayed, but instead are major opportunities in streaming audio.