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Get Elastic is brought to you by Elastic Path Software, providing tips and tricks to improve your ecommerce sites.

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Highlights
5 reasons CMOs should care about their commerce architecture

Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being able to experiment and react to new customer insights? Now, this is a whole new challenge

The Final-Mile and its factors for ecommerce success or failure

Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day

4 ways to create influencer marketing that really works

Gone are the days when marketing campaigns depend solely on traditional advertising and celebrity endorsements—welcome to 2019, the era of influencer marketing. To give you an idea, influencer marketing campaigns involve individuals who work with brands to promote their products among their followers

Wicked Quick: retail trends from Stratix

Disclaimer: As a native of New England I enjoy sharing my region’s slang with the world. “Wicked” is a general intensifier

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