Adidas Fragrances

While women have certainly been integrated into organized athletics at all skill levels, organized sport separates men and women into distinct leagues, teams, and categories – giving higher social regard to men’s participation. Why it matters on the job Tough Fitness activities have opened up new avenues for women to gain the athletic skills and resulting character traits that have in the past given men the ‘athletic advantage’ in the workplace. For women who have rarely or never participated in organized sport in the past, the barriers to entry in becoming a CrossFit, Spartan athlete or someone who trains like a fighter are minimal – yet women who choose to participate in these fitness endeavors are accumulating the same skills recognized as integral to success in the workplace – in spite of the fact that they haven’t participated in ‘traditional’ sport in the past. Women around the world are finding that participating in tough, gritty, back to basics fitness is not only allowing them to take back the standard definition of ‘beauty’, and level the playing field when it comes to business and work, but it is truly making them better people – better mothers, daughters, employees, bosses, sisters, wives and friends.

It’s the one city that gets your heart pumping, the one place where inspiration and productivity meet. a journey of their people, their history, art and culture; the sports played, the street scene, culinary offerings, all culminating into a treasure trove of exciting memories and stories. Since 1990, the number of mega-cities with more than 10 million inhabitants has tripled. These are the ‘halo’ locations that influence the world, because they have the biggest commercial relevance, see greater participation in sports, host major sports events and shape the global streetwear culture.

adidas today unveiled the future of performance footwear with Futurecraft 3D, a unique 3D-printed running shoe midsole which can be tailored to the cushioning needs of an individual’s foot. Imagine walking into an adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – Creating a flexible, fully breathable carbon copy of the athlete’s own footprint, matching exact contours and pressure points, it will set the athlete up for the best running experience. Our 3D-printed midsole not only allows us to make a great running shoe, but also to use performance data to drive truly bespoke experiences, meeting the needs of any athlete.