Fractl

Taylor Jones, VP of Marketing at Soft-Tex, shares a ton of insight on how to improve your chances of getting buy-in for content and SEO initiatives and tackle the budget-side of things. None How to communicate with people with different learning styles None Tips for framing the conversation around how your strategy will impact your current conversion funnels None How to talk about budget and expectations in a way that gets buy-in and sets the right expectations

But Moni Oloyede, Senior Marketing Operations Manager at Fidelis Cybersecurity, explains that content is the lifeblood of marketing automation, and there are countless ways you can use marketing automation to improve the ROI of your content and measure its impact. * Why marketing automation can be valuable and insightful for content marketers The basics for setting up marketing automation for any team size * How can marketing automation can assist in better identifying channel attribution

These are tough questions to begin with, let alone during a pandemic. Dmitry Dragilev, founder of JustReachOut.io, discusses the pitching behavior he’s seen on the platform and suggests what would work for other people doing their own DIY pitching. None Examples of what local journalists need at this time Stay at Home” Compliance Over Time

When you’re trying to sell a product or service, there’s storytelling occurring there (or at least there should be). Chris Brogan, creator of StoryLeader™, talks about the biggest issues and opportunities in leadership and brand storytelling. The three different types of stories that are told in business storytelling None Let Stories Do the Heavy Lifting: StoryLeader Creator Chris Brogan on Marketing Smarts