The Quell Group
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The Quell Group’s team of brand strategists, PR and digital communications consultants work alongside each client to uncover and create strong market positions that achieve results.
* Providing junior team members with a mentor who can support and guide their professional goals and growth within the company As small to mid-sized companies prepare to take the next step in their growth, many consider adding a chief marketing officer (CMO). Strategic planning and marketing support are key elements to expansion, but do they require full-time support at your organization? On careful reflection, many organizations realize that they need initial strategic support and planning, but do not require the full-time assistance (or expense) of a CMO. The Quell Group secures access to CMO-level talent on an as-needed basis; we offer a full continuum of marketing support, from brand development to media outreach.
Pages should be produced with key messages and users in mind (of course!), but we have to think more in terms of ‘what will help web searches successfully land on this page? ’s also a sweet spot for how ‘dense’ of content we produce, which acts as a natural limiter against what can be considered ‘keyword stuffing. help provide a good mix, both for Google-friendliness and reader-friendliness. The same goes for page titles and descriptions, which show in Google search results as well and factor into how your pages are ranked.
Using this rigorous process, Quell helps businesses unknot their value, align with constituents and more effectively market to those they depend on for success. Unknot – helps companies recapture their essential passion, purpose and value proposition. Assessment in business is also critical; however, many companies fail to assess the seemingly intangible elements that are key to its success. Unknotting starts with Quell’s MarketSight™, an in-depth immersion interview with a firm’s leaders and critical thinkers.
The NYPD stubbed its toe in a Twitter invitation for New Yorkers to share feel-good photos of themselves posing with the city’s finest. What resulted instead, according to the AP, was the posting of feel-bad images: photos of baton-wielding cops arresting protesters, pulling suspects by the hair, unleashing pepper spray and taking down a bloodied 84-year-old man for jaywalking. Which, from all accounts, appears sorely needed; especially when even the best of the best companies like McDonald’s, Home Depot and British Airways, can miss the mark by a country mile. You would no more throw an oar into the water or start paddling backward than you would launch a digital campaign that is not consistent with an integrated marketing strategy.