Paragon PR

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Financial communications firm specializing in delivering content, narrative-driven public relations programs and marketing.

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The Branding Genius of Pokemon Go

Pokemon Go, a free mobile gaming app that uses augmented reality to allow users to catch, train and battle Pokemon in the ‘real world’, is the newest app to take the world by storm. Pokemon, a popular and beloved video game that later expanded into a popular card game and anime, was released in 1996. With a combination of existing brand equity and word-of-mouth buzz, Pokemon Go became the top free game on Apple’s App Store and has more active daily users than Twitter since its release on July 6. In-app purchases like expansion packs that allow users to battle other trainers directly, or trade pokemon among friends, is an alternative way to increase the game’s revenue.

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