Bluetext

This means that attendees don’t need to travel to attend a virtual event as they can enjoy them from the comfort of their own homes. If your event is lacking in production value, your attendees will be more inclined to spend time on their email instead of participating and actively listening to your hosts and guests. Equipped with Citrix brand assets, Bluetext designed a fully-customized virtual event experience for Citrix Boot Camp, marked by live video playback, a resource center, and extensive tracking to provide an interactive and enjoyable online UX. Even post-covid, the virtual event will continue to be a key component of event marketing and management where nearly all events will be hybrid, and many still fully virtual.

Traditional PR Metrics Are Not Enough When showing clients coverage volume, PR agencies often also highlight an outlet’s impressions, or unique visitors per month (UVPM), to emphasize the impact of a coverage placement. With the need for more robust reporting metrics that go beyond the total number of coverage hits, an outlet’s circulation, and AEV, agencies are increasingly turning to newer metrics such as referral traffic, social media conversation monitoring, and, even more recently, Share of Voice and Power of Voice. Social media-driven traffic is an additional way to track website visitors from social channels so it is important to ensure you can measure and track social media conversations and activity as well. In the end, the strongest metric tools combine social monitoring, audience insights, and traditional volume measurements to provide the most complete portrait of coverage in the media, which is why a growing number of Tech PR agencies and professionals are evaluating Power of Voice.

This leads branding and digital marketing agencies, such as Bluetext, to wonder which platforms will be “the next big thing” among digital users? Digital marketing campaigns from brand awareness to direct sales and conversions have proven successful on Facebook, Twitter, LinkedIn, and even Instagram. Platforms, like Facebook and Twitter, have evolved powerful marketing tools with robust targeting and analytical capabilities to reach worldwide audiences who have ingrained the apps into their everyday routines. This is where industry thought leaders can shine, and host “rooms” to share insights and discuss trending topics with partners, customers or competitors.

While earned media (i.e. public relations, email, organic search, organic social) is also an important part of GTM, paid media can both expand your brand’s current reach and reel in interested parties, and convert them into customers. Channels that we typically include in awareness campaigns include programmatic media (which includes display, native and video ads), paid social, and other advertising (billboards, podcasts, etc.). Third-party targeting (showing kitchen tool ads to someone marked as interested in cooking) is particularly helpful, as is contextual targeting (showing kitchen tool ads to someone browsing a recipe site). For this acquisition campaign, Bluetext focused on highlighting certain webinars and speakers, resulting in a 5% increase in ad click-through rate on programmatic display and a 185% increase on paid LinkedIn.